Rainbow Rentals (RBOW) ,the nation's fourth largest rental-purchase retailer, selected SBC Advertising as agency of record. SBC has been hired to strengthen Rainbow Rentals' brand position in the rent-to-own retail market and support its expansion strategies.

Rainbow Rentals chose SBC for its retail rich experience, award-winning creative services and consumer insight. Specifically, SBC's proven ability to take regional retailers to positions of national prominence through the use of strategically creative campaigns won the attention and business from Rainbow Rentals.

SBC will produce television and radio advertising campaigns for Rainbow Rentals to help the retailer increase average unit volume, to build the brand's awareness and to drive customer traffic.

Terry Polonsky
Rainbow Rentals Marketing director
"SBC knows retail; they know our customers. Their ability to transform regional retailers such as Big Lots, KB Toys, DSW Shoe Warehouse and Donatos Pizza into national brand leaders, combined with creative applications designed to build in-store traffic and sales was exactly what we were looking for in an advertising partner."

Rainbow Rentals' average volume per square foot outperforms any other rent-to-own retailer in the industry. The company has strategically differentiated itself by being among the first rent-to-own retailers offering products such as personal computers, HD TVs and leather furniture. The company attributes its accomplishments to a strong commitment to associates and managers, believing that success comes when the local management team is energized and engaged. This approach has resulted in superior customer service within a service driven category.

Wayland J. Russell
Chairman and CEO
"We have been on an aggressive track of building the most productive stores in our industry since we went public nearly five years ago. SBC will allow us to continue this momentum with their explosive and compelling advertising campaigns and by communicating our business strategy to build in- store enthusiasm".

In addition to elevating the Rainbow Rentals brand externally, SBC has been asked by the company to assist with its internal communications. SBC will aid the company in introducing and promoting its advertising campaigns to store managers and employees.

"We are excited to be working with Rainbow Rentals, the most innovative and productive retailer in the rental-purchase category," said David Dennis, president of SBC Advertising. "Working in partnership with the company's marketing team, we are designing a creative strategy to drive consumer traffic and help Rainbow store managers maintain and grow their phenomenal store volumes."