|
"...while 78 percent of Hispanics read
magazines in Spanish, 83 percent of Hispanics also read them
in English"
People En Espanol's "Hispanic Opinion
Tracker"
According to a
recent survey conducted by
Hispanic Business magazine, the top 25 Hispanic-advertising
agencies spend approximately 90 percent of their total billings
on Spanish-language advertisements. There are a number of
indications, however, that a large segment of the U.S. Hispanic
population spends their media viewing and listening time on
English-language products.
The English-language market for U.S. Hispanics
is especially notable in magazine readership and the Internet.
According to People En Espanol's "Hispanic Opinion Tracker,"
while 78 percent of Hispanics read magazines in Spanish, 83
percent of Hispanics also read them in English. ComScore Media
Metrix reports that only 21 percent of Hispanic Internet users
prefer Spanish-language sites, while 52 percent prefer English
language and 28 percent use both equally. These findings, along
with additional statistics reported by the Pew Hispanic Center,
suggest that the language used in advertising to Hispanics is
just as critical as the medium.
|
U.S.
Hispanic Internet Population by Language Preference |
| Language Preference |
Unique
Users (000) |
% of
U.S. Hispanic
Internet Population |
| Total U.S. Hispanic Population |
12,556 |
100% |
| Spanish Preferred |
2,593 |
21% |
| Equal Use of Spanish or English |
3,465 |
28% |
| English Preferred |
6,509 |
52% |
|
Source: Comscore Media
Metrix, September 2003 |
|
RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens. |
|
Tell us what you think
Rate the article at the top of this page |
|
|
|
|
