Carat impressed us with its research, analytics process and passion for our business
Ann Davids, Rent-A-Center VP Marketing and Advertising

David Verklin, CEO of Carat Americas. Verklin was inducted into the AAFA Hall of Fame for under 40s in 1996

Carat Americas, the world's largest independent media services company, announced today that they have secured the media assignment for Rent-A-Center (RCII). The account will be headed by Kamela Yates-Niemyski, Senior Vice President, Managing Director of Carat USA’s office in Dallas, TX.

“We are very excited about the opportunity to work with Rent-A-Center and Razor Competitive Edge to implement our strategic approach to planning and buying,” said David Verklin, CEO of Carat Americas. “This win reinforces the momentum that has already driven Carat to the forefront of our industry.”

The assignment comes on the heels of Carat’s win of the Revlon Inc. media assignment and Rent-A-Center’s recent announcement to restructure its advertising account. Carat will be working in coordination with Razor Competitive Edge, a newly formed retail marketing management company, which was named lead agency for Rent-A-Center's Advertising and Marketing Account (see story).

"Carat impressed us with its research, analytics process and passion for our business," said Ann Davids, Rent-A-Center vice president of marketing and advertising. "We look forward to a fresh and dynamic media program using Carat's innovative approach."

Carat Americas manages $5 billion in media billings in the United States.