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Change In-Store Signage to Influence Purchase Decisions
04-17-08
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Bright, colorful and professional-looking price tags on sofas, lots of seasonal attention-getting signs hanging from the ceiling, and BOLD window signs create a festive mood and draw instant attention to your sales message.

Signs are inexpensive and require no sales-training or health insurance, yet they get your sales message across instantly to every passer-by and every potential customer that enters your store
For more information, visit www.rtoforms.com

Only 30% of all buying decisions are made by consumers before they enter your store. Chet Pensak, president of Inform Print & Promotions, says store signage is consistently the best return of all advertising investments. "Whether a Rent to Own or retail location, proper merchandising and in-store signage is your most-influential and inexpensive 'silent salesperson' that influences 70% of impulse sales."

"Signs are inexpensive and require no sales-training or health insurance, yet they get your sales message across instantly to every passer-by and every potential customer that enters your store," explains Pensak. The end result is always the same - inexpensive signs pay for themselves with the first sale and continue to motivate prospects to become buyers.

Bright, colorful and professional-looking price tags on sofas, lots of seasonal attention-getting signs hanging from the ceiling, and BOLD window signs create a festive mood and draw instant attention to your sales message and special pricing.

Signage can change the entire look and feel of your location. "Keep your sales floor fresh by changing signs frequently," Pensak advises. "Signage should be changed to coordinate with holidays, seasons, and events. Clearance, Floor Samples or Close-Out signs to direct thrifty customers to clearance items and bonus buys."

InForm Print and Promotions is a supplier of seasonal sign kits, static-cling and LED window signs, and price tags for both RTO and retail dealers. For a complete catalog of signs and over 150,000 promotional items visit their newly updated and expanded website at www.rtoforms.com or call 888-786-3676.

For more information contact
Chet Pensak
Phone: 888-786-3676
E-mail: chet@rtoforms.com
Fax: 800-550-1554

 

 

 

 

 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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