Online Training For Sales Associates CEknowhow Gains Popularity Among Top Retailers

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Online Training For Sales Associates CEknowhow Gains Popularity Among Top Retailers

08-14-07
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CEA places a strong emphasis on retailer training to better serve consumers and enhance the purchasing experience.
Gary Shapiro, CEO, Consumer Electronics Association

The Consumer Electronics Association's (CEA) CEknowhow retail training program is five years old. Launched in 2002, CEknowhow is brand neutral and introduces retail sales associates to the fundamental information needed to understand and sell products like digital televisions, digital cameras and audio systems as well as the multitude of accessories needed to ensure a positive customer experience.

According to CEA, 8 of the top 50 consumer electronics retailers, representing more than $44 Billion in annual revenue, officially recommend or require CEknowhow course completion for their employees. Monster retailers like Best Buy and others rely on the CEknowhow curriculum to introduce their employees to new product categories and to train their temporary holiday sales staff.

“CEA places a strong emphasis on retailer training to better serve consumers and enhance the purchasing experience,” said CEA President and CEO Gary Shapiro.

CEknowhow offers training in 7 categories; Audio, Digital Imaging, Digital Television, Home Networking, Mobile, MP# Players and Wireless.

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