CEA places a
strong emphasis on retailer training to better serve consumers
and enhance the purchasing experience.
Gary Shapiro, CEO, Consumer Electronics Association
According to CEA, 8 of the top 50 consumer electronics
retailers, representing more than $44 Billion in annual revenue,
officially recommend or require CEknowhow course completion for
their employees. Monster retailers like Best Buy and others rely
on the CEknowhow curriculum to introduce their employees to new
product categories and to train their temporary holiday sales
“CEA places a strong emphasis on retailer training to better
serve consumers and enhance the purchasing experience,” said CEA
President and CEO Gary Shapiro.
CEknowhow offers training in 7 categories; Audio, Digital
Imaging, Digital Television, Home Networking, Mobile, MP#
Players and Wireless.