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RTO Online
conducted 10 streaming video podcasts from the tradeshow floor.
Click the images below to view.
 |
| RTO Online interviewed Peter Krideras,
National Marketing & Merchandise Manager for Radio
Rentals of New South Wales, Australia. |
Day One of the RentDirect Nationwide Buying Show opened with a
bang as rental dealers and their retail counterparts swarmed a
show floor packed with merchandise from nearly 200 vendors,
including 12 brand-new exhibitors.
Several RentDirect service providers unveiled new member service
programs, including new appliance merchandising systems and
improved television and electronics configurations from
Nationwide Design Center. New security and lock features have
been added to make the flat panel display walls as secure as
they are good-looking and to help members prevent in-store theft
of the expensive television units.
Other new services featured on the show floor include a free
video leadership learning system called OpTEAMization. The
series of ten 10-15 minute video modules incorporates the latest
thinking in the school of leadership and places top-notch
training within the reach of any RentDirect associate.
| RTO Online Video Podcasts |
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| James MacAlpine, Executive Director, RentDirect
Nationwide |
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| Joe Lapekas, TruckSkin |
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| Tim Moore, DSI |
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| Dave Eshelman, President and CEO of Salem Logistics |
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| Duane Knavel, Vice President of Sales & Marketing
for Textron Financial |
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| Paul Gibbons, National Account Representative for
Central File |
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Michael Garner, Director of SEADRA (South East
Automobile Dealers’ Rental Association) |
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| Mike Moore, President of NewAvenues Rentals |
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| Warren Chaiken, President and Chief Operating Officer of ALMO |
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| Ron Martino, Marketing Manager for Yamaha
Corporation of America |
New product was attractively displayed throughout the enormous
270,000 square-foot display space including new lines from such
top brands as Bosch, Electrolux Appliances, Fisher & Paykel, GE,
Hitachi, LG Appliances, LG Electronics, RCA, SLS Audio,
Whirlpool, and Woods/Danby.
Earlier in the day, Nationwide Marketing Group (NMG), the parent
company of RentDirect, announced key statistics for dealers to
keep in mind as they plan their fall and winter purchases:
• While the major appliance industry is down 5%, the major
appliance business has grown 1% for members of NMG.
• Strong growth continues in laundry, particularly with front
load sets and high efficiency appliances
• NMG members have experienced double-digit growth in flat panel
television sets
But no statistics were quite as impressive as those presented to
RTO Online in an exclusive pod cast interview with Peter
Krideras, National Marketing & Merchandise Manager for Radio
Rentals of New South Wales, Australia. From collecting on a
fortnight to double-checking a customer’s scorecard, they might
say things a bit differently in his part of the world. But with
Radio Rentals’ stores averaging 3,000 units on rent per
location, it’s lingo we could all do well to learn.
Krideras’ company operates 65 locations throughout Australia
including some stores that have more than 5,000 units on rent at
any one time. Their best-renting items include furniture,
electronics, appliances and exercise equipment. They, too, are
faced with regulations that can vary by state (although they’ve
got far fewer states to be concerned with). And it’s not unusual
for stores in areas with a lower concentration of residents to
deliver merchandise up to 100 kilometers (about 62 miles) away.
As Day One of the two-day buying show came to a close, several
vendors expressed their enthusiasm at the traffic within their
booths.
“We didn’t stop writing orders all day,” said Brown Councill of
Baseline Licensing Group. “This has been an amazing show for us.
After the first day I literally have a bag full of orders.”
According to Joe Lapekas of TruckSkin, dealer interest in his
vehicle graphics products was strong.
“By this afternoon we had more traffic than I can remember at
any other show. This has been great.”
RTO Online conducted ten other pod casts from Day One of the
RentDirect Nationwide show floor with key rental vendors and
dealers:
Dave Eshelman, President and CEO of Salem Logistics, explains
how his company offers not just trucking but also technology
services as a valued 3PL provider to rental dealers. Plus, Salem
Logistics’ freight bill auditing service has saved customers
from paying millions of dollars in unnecessary freight expense.
Duane Knavel, Vice President of Sales & Marketing for Textron
Financial, talks about the unique programs available to
RentDirect members including the chance to double an existing
credit line to take full advantage of the many RentDirect buying
show deals.
Paul Gibbons, National Account Representative for Central File,
reveals the elements that make their direct marketing programs
consistently successful for rental dealers.
Michael Garner, Director of SEADRA (South East Automobile
Dealers’ Rental Association), explains how there’s never been a
better time to get into the RTO automobile business. SEADRA’s
turnkey operating system and influx of $300 million in financing
for qualified rental dealers make this a business opportunity
you’ve got to consider.
James MacAlpine, Executive Director of RentDirect, recounts how
his background in the rental-purchase industry helped set narrow
the focus and deepen the program benefits offered to rental
dealers who join RentDirect Nationwide. There’s no question
RentDirect has become the largest rental industry buying
association because rental dealers recognize the tremendous
value the group provides to its members.
Mike Moore, President of NewAvenues Rentals, discusses how he
parlayed his experience operating more than 300 finance outlets
into a fast-growing rental-purchase company. With eight stores
open in just a few years and several more on the horizon, Moore
has made an impact by opening the country’s single-largest RTO
store with a 35,000 square-foot location in Georgia.
Tim Moore, Vice President of Specialty Business Sales for DSI
Systems, Inc. tells how his company’s involvement as a Warehouse
Direct partner for RentDirect members gives dealers access to
multiple top-of-the-line appliance and electronic brands in
space-saving condensed shipments from 30 distribution centers
across the United States.
Joe Lapekas, owner of TruckSkin, explains how his company’s
flex-face graphics system turns ordinary delivery trucks into
valuable mobile billboards.
Warren Chaiken, President and Chief Operating Officer of ALMO,
divulges the secret to the long-term success of the Warehouse
Direct partner…training, training, and more training.
Ron Martino, Marketing Manager for Yamaha Corporation of
America, discloses how a rental dealer can find sweet success
with Yamaha musical instruments without having to play a single
note on their own.
RTO Online will continue to provide coverage from Day Two of the
RentDirect Nationwide Convention and Buying Show continues with
more interviews and pod casts from the show floor.
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RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens. |
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