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 Marketers
who fail to include e-mail programs in their interactive
marketing mix are missing the boat.
Roy Weiss, Publisher of Home Electronics Journal
How often do you check your e-mail?
A new survey by Home Electronics Journal (HEJ) and BIGresearch
says 35.1%,including 48.3% of affluent respondents, reported
they check e-mail "continuously".
Another 24.5% of all respondents and 28.2% of those from
households with incomes of $100,000 or more answered that they
check for new e-mail messages a few times each day. Only 4.9%
(6.3% for the affluent set) responded that they did not log on
daily to read e-mail.
When asked for what purposes they use the Internet, 85.8% (96.0%
for affluent respondents) reported e-mail and 79.4% (92.7% for
the affluent) said research. Other popular responses included
shopping (62.7% of all respondents and 83.3% of affluent
respondents), travel planning (46.7% and 74.3%), and work (42.7%
and 69.5%).
"The online experience for many computer users revolves heavily
around e-mail," said Roy Weiss, publisher of HEJ. "Marketers who
fail to include e-mail programs in their interactive marketing
mix are missing the boat," he added.
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RTO Online is the official channel for Rent-to-Own Industry News and the
only independent source of news for the rent-to-own, rental-purchase,
lease-purchase trade. RTO Online (Rent to Own Online) represents the choice
of the entire RTO Industry for trusted information, as it happens. |
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