One of the biggest benefits to
the Internet is instant access to data that, 10 years ago, would
have taken weeks to gather.
The three keys to business success are location, location, location.
But to choose a location, you must first do the research.
Here are a list of tools and websites to help you gather the
information necessary to make an informed decision on location,
expansion, or marketing campaigns.
RTO Online has a utility that will search US Census data and
return the average income by county for your entire state.
Find the utility
Perhaps the best search tool the government ever created.
Other Census Utilities
- Applications available include: Census Tract Street Locator,
County Business Patterns, Zip Business Patterns, Annual Survey
of Manufactures, International Trade Data, and more.
- State and County QuickFacts provides frequently requested
Census Bureau information at the national, state and county
- TIGER |
TIGER Map Service Info |
Topologically Integrated Geographic Encoding and Referencing
US Gazetteer - Place name, and ZIP code search engine.
Decennial Census Lookup - Create your own extract files
from the 1990 summaries.
Extraction System (DES) Create custom data extracts from
Current Population Survey, 1990 Census Public Use Microdata,
is a tool and data librarian that searches and retrieves data
across federal, state, and local surveys, executes customized
variable recoding, creates complex tabulations and business
graphics. Current Population Survey, Survey of Income and
Program Participation, American Community Survey, American
Housing Survey, Small Area Income Poverty Estimates,
Population Estimates, Economic Census Areawide Statistics,
National Center for Health Statistics data, Centers for
Disease Control data, and more.
Software Correction/Update - Software, user notes, data
file revisions and more for those who have purchased CD-ROM
products from our Customer Services office.
Extract Software - General purpose data display and
extraction tool that works with Census Bureau CD-ROMs
recorded in dBASE format - (for: IBM-PC's and compatibles
with CD-ROM player)
VPLX Software - Variance Estimation for Complex Samples
(for IBM-PC's and compatibles and UNIX [Sun/Solaris])
CSPro (Census and Survey Processing System) is a
public-domain software package for entering, tabulating and
mapping census and survey data.
software - The Integrated Microcomputer Processing
System (IMPS) software performs the major tasks of census
and survey processing.
The SBA website offers a wealth of research information
Also, be sure to visit
SBA's Online Library which contains a wealth of information,
SBA Publications on small business management, Fact Sheets,
online workbooks, success series and more.
US Commerce Department
State Commerce Departments can be an invaluable resource for
existing businesses and startups.
Bureau of Transportation Statistics
Download maps of any county in the US.
There are many companies that sell traffic count maps.
Datametrix is one example. However many States and
Municipalities have traffic count data available online.
North Texas is a good example.
Click here to
search google for traffic count info on your area.
The University of Wisconsin has an excellent series titled
"Downtown and Business District Market Analysis".
Part I: Understanding Market Conditions
Creating a Building and Business Inventory
Surveying Business Operators
Analyzing Your Business Mix
Analyzing Your Trade Area
Analyzing Local Economics
Analyzing Customer Demographics and
Assessing Consumer Attitudes
Part II: Identifying Market Opportunities
Evaluating Retail Opportunities
Evaluating Service Business Opportunities
Evaluating Restaurant Opportunities
- Evaluating Entertainment and Theater
- Evaluating Residential Opportunities
- Evaluating Office Market Opportunities
Evaluating Lodging Opportunities
Part III: Drawing Conclusions and
- Business Retention, Expansion
- Marketing Plan
- Putting your Market Analysis to Work
Market Analysis Examples
The internet opens up an unlimited supply of information. Use
it to your advantage.