There's no such thing as a 'Rent to Own customer'...only customers. People who walk in your door want it 'Good, Fast, and Cheap'...just like Wal-Mart.

Below are the 6 key elements of a customers needs, followed by 'The perfect Pitch'...a sales pitch that answers all the customers questions in a positive way and removes the barriers to filling out a rental application.

• ¹Functionality
  • Does it serve the purpose reliably?
• ²Quality
  • Is it better quality than I rent/own now?
• ³Speed
  • Can I have it today?
• ⁴Initial Payment
  • How much will it cost me today?
• ⁵Next payment
  • When will my next payment be due?
• ⁶Total Cost
  • What is the total cost to acquire ownership?

Perfect Pitch for a 36" TV
will work for any product with minor changes
¹Your television will have a clearer picture than any other TV on the market. ²We only rent the best merchandise. ⁴You pay $18.00 today and ³you can be watching this TV in your living room in 1 hour. ⁵Your next payment won't be due for 2 weeks. 100% of your rental payments will go toward the cash price for 120 days. ⁶Even after 120 days, you have an early purchase option that can save you hundreds of dollars.

note: These are not meant to be disclosures. Your state requires certain disclosures prior to the customer entering into a rental purchase agreement. Review your state statutes here.