"LCD TVs presently are priced between three to five times more than comparably-sized CRT sets. Thus, pricing for LCD TVs must decline considerably to spur mass adoption"
Riddhi Patel
Senior analyst for the market research firm iSuppli/Stanford Resources

Westinghouse Digital Electronics announced that it is lowering pricing and offering manufacturer's rebates on select models of its LCD TVs through March 1, 2004.

New pricing for Westinghouse LCD TVs is: 30-inch (model #W33001) at $2,599 after $300 manufacturer's rebate; 30-inch (model #W33000) at $2,749 with no rebate required; 27-inch (model #W32701) at $2,399 after $100 rebate; and the 20-inch LCD TV (model #W32001) at $899 after $100 rebate.

"We believe our ability to supply the retail channel with large volumes of high-quality LCD TVs at these price points will change consumer perceptions about the affordability of the technology and will accelerate its adoption by mainstream buyers" said Douglas Woo, president of Westinghouse Digital.

"Pricing is a key factor for consumers when deciding which type of television set to purchase," said Riddhi Patel, senior analyst for the market research firm iSuppli/Stanford Resources, El Segundo, Calif. "LCD TVs presently are priced between three to five times more than comparably-sized CRT sets. Thus, pricing for LCD TVs must decline considerably to spur mass adoption.

"LCDs in the 26- to 30-inch range are emerging as some of the most popular sizes for TV sets," Patel said. "Prices for such LCD TVs are expected to decline by an annual compound rate of 37 percent between 2003 and 2007, iSuppli/Stanford Resources predicts."

Westinghouse LCD televisions are available through J&R, or through Metron North America and MARTA dealers nationwide.