2005 different is that 73% of Friday’s shoppers were
finished by noon – the highest number in the last six years
C. Britt Beemer, CEO and founder of ARG
Bargain hunters loved the early
bird specials last Friday, and 91.3% of them were able to take
advantage of the big discounts starting early in the morning
following Thanksgiving, according to a survey of weekend
shoppers conducted by
American’s Research Group (ARG).
Three out of the four consumers, who said in earlier ARG
surveys that they planned to shop Thanksgiving weekend, did so.
This was the best result since 2002, when Friday was the biggest
shopping day of the year.
“What makes 2005 different is that 73% of Friday’s shoppers
were finished by noon – the highest number in the last six
years,” said C. Britt Beemer, CEO and founder of ARG. Shoppers
also went to very few stores on Friday, according to Beemer,
with three in four going to only four stores or less.
Four out of five shoppers who bought over the weekend saw the
item advertised, which motivated them to buy, the ARG survey
found. Video games were much more popular this year with 26% of
consumers buying video games before other items, compared to
5.6% last year.
Since gas prices have dropped, 28.7% of consumers say they
will spend more, but only 33.5% will spend $100 or more on
themselves, compared to over 55% who planned to do so five years
America’s Research Group’s Christmas sales projection is 3.0%
over last year. Beemer accurately forecasted retail sales at
Christmas in 11 out of the last 12 years, coming within a half
of one percent in each case, according to ARG.
The research study of 719 consumers nationwide who planned to
shop on Thanksgiving weekend was conducted November 25 to 27.
The error factor is +/-3.2%. America’s Research Group is the
consumer research-focused business development firm that
provides clients the insight, strategy and tactics to increase
market share. America’s Research Group’s expertise in consumer
behavior has made it a key resource and advisor to leading
brands and top retailers in the nation for 25 years.
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