It's not how loud you shout...It's the message you deliver that counts.

It's not how loud you shout, it's what you shout about that gets your company noticed according to Jennifer Hicks, whose company specializes in corporate identity messages.

"The key to gaining and keeping the attention of your audience is to deliver a clear, consistent image throughout all forms of communication", says Ms. Hicks, Communications Director, whose company, INK Communications & Design advises on and creates all forms of corporate identity including public relations, website design and messaging.

"Too many companies skip from message to message never stopping to create a unified vision for the world," said Ms. Hicks, whose 17-year career in communications began as a Senate aide in Washington, DC. "The market is fickle and customers, analysts and other influencers want consistency."

Corporate messages ensure a one-voice, one-vision approach to communicating your company's capabilities, products and brand to the world according to Ms. Hicks. INK Communications & Design suggests the following guidelines:

• Develop a corporate mission statement to addresses why your company is in business, where it's going and what products or services you bring to the market. Make it action oriented.
   
• Develop a corporate boilerplate -- what we refer to as your "defining statement." It is a stand-alone paragraph giving a concise summary of your company and what you do. Use it on all your press releases.
   
• Develop corporate messages. They are the source from which all copy emanates. Include high-level business benefits that focus on what your product or service brings to the table.
   
• Develop a company tag line. The tag line communicates your corporate mission. It should be creative, succinct and memorable.
   
• Develop key differentiators. These are facts demonstrating how you differ from your competitors. They are based around technological differences, business benefits, or a combination of both.
   

For more information on how to create a compelling message contact Debbie Barlay of INK Communications & Design, +1-206-664-0379, ext. 1, or debbie@theinkstudio.com or 888-248-5155.

www.theinkstudio.com