Rent to Own Online
"All Rent to Own...All the Time"

Home

| About RTO Online | RTO Tradeshow | Press
#1 Online Destination For the Rent to Own Industry
Trade portal for companies who rent to own furniture, electronics, appliances, custom wheels, jewelry and other home goods.
Rent to Own Online
Rent to Own Tradeshow
Who's Who in rent to own  
The Rent to Own industry's event photo album  
Video podcast interviews with Rent-to-Own industry professionals  
Audio podcast interviews with Rent-to-Own industry professionals  
Rent-to-Own Industry Federal Legislative Guide  
Rent to Own Industry Jobs and Resumes  
Search Rent to Own Online  
Subscribe to
RTO Magazine

E-mail Address :

Manage Subscriptions
 
RTO Magazine
 
United States Rent to Own Store Locator  
State Rent to Own Law  
Rent to Own Websites  
Rent to Own Industry Poll  
Editorials By Rent to Own Professionals  
Rent to Own Stocks  
Rent to Own Links  
Rent to Own Industry Events  
Rent to Own Online Archive  
Rent to Own Industry Training  
Advertise on the number one website for rent to own professionals  
Rent to Own Industry Blog  
Rent to Own Chat  
Rent to Own Industry Forum  
Rent to Own Industry Glossary  
National News  
Contact Rent to Own Online  
 

Site Statistics

 

Poll

 

Bassett Furniture Partners with NFL Great John Elway
02-24-04
RTO Online
Email this page to a friend

Rate: 

Your email address Worthless Helpful I have tears of joy Better than War and Peace

Add your Comments

Factoids

Back to News

Related articles
most recent first

Bassett Reports 6% Drop In Sales
Bassett Warns; Expect Q3 Down 7%
Company Stores Represent 70% Of Bassett Shipments; Sales Up 8%
Bassett Offsets Traditional Channel Losses With Furniture Direct
Bassett To Shutter Plant; 15% Of Workforce Axed
Bassett Company Store Gains Outpace Trade Loss
Bassett Furniture Direct Buoys Second Quarter Earnings
Bassett Acquires Eight Stores in Dallas
Bassett Reports Shipment To Company Stores Up; Shipments To Traditional Retailers Down
Bassett Q4 Sales Down 3%; 2004 Full Year Flat
Bassett Overall Sales Flat; Company Stores Up 14%
Bassett Sales Up 4.5%; Tariffs On Bedroom Furniture Could Add 8% - 11% to Cost
Bassett Sales Down Slightly; Outlook Improving
Bassett Furniture Partners with NFL Great John Elway
Bassett Reports 2003 Net Loss; Expects Improvement In 2004
Basset Sales Down 5%; Sees Business Improving
Bassett Q2 Sales Down 11.6% Due to ..."Industry Wide Soft Retail Conditions"
Bassett to Acquire Preview Furniture
Bassett Redefines Furniture Retailing and Furniture Advertising
Bassett Posts 13.6% Sales Decline in Q1
Bassett To Close Plant; Layoff 11% of Workforce

 

"I selected Bassett because I was looking for a partner that has a heritage of excellence"
John Elway


John ElwayBassett Furniture Industries is teaming up with NFL great and business entrepreneur John Elway to develop Elway Home. The line rolls out with home entertainment in addition to motion furniture and is scheduled for unveiling in August to the company's Bassett Furniture Direct dealers in Las Vegas. The new product also will be on display to all Bassett retailers during the October Furniture Market in High Point, N.C.

The furniture collection is part of Elway's strategy to develop an American Lifestyle Home Brand that is inspired by his love of nature and comfortable lifestyle. Initially, the Elway Home Collection will focus on home entertainment centers along with a coordinated collection of reclining sofas, sectionals and chairs. Elway will headline Bassett's renewed emphasis on the burgeoning home theater category.

"We believe our new partnership with John Elway is a tremendous opportunity for us to bring added excitement to our dealers' showrooms," said Robert H. Spilman Jr., Bassett President and Chief Executive Officer. "There is a proliferation of new electronic options available for consumers in the home theater area, and Bassett and John Elway plan to become a significant player is this exciting category."

"I selected Bassett because I was looking for a partner that has a heritage of excellence. The furniture collections offer style, value and comfort. I found it all with Bassett," said John Elway.

advertise here

"My Business Manager Jeff Sperbeck and I, along with my business associates at Moretz Marketing, developed our vision for Elway Home, and Bassett is the company with the quality and style to deliver it," added the future Hall of Fame quarterback.

Elway, known for his come-from-behind wins, led the Denver Broncos to back-to-back wins in Super Bowl XXXII and XXXIII. Since his retirement from football, this American sports icon has become a successful businessman. One of the most recognizable sports figures in the U.S., Elway scores well with both men and women in Bassett's target demographic.

Promotional plans are underway for the Elway Home brand. Bassett Furniture Direct stores across the country plan to dedicate a significant amount of floor space to the new collection, and Bassett will promote Elway Home in advertising programs.

While the company continues to sell its products to other retailers, the most significant growth vehicle for Bassett continues to be the company's dedicated retail store program. Bassett Furniture Direct, which was launched in 1997, not only created a new prototype store, but also included an internal cultural transformation aimed at re-focusing the company first as a marketer of furniture, rather than simply a manufacturer.

The Company plans to open 20 to 25 new stores each year for the next five years with a goal of about 300 stores nationwide.

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

Tell us what you think
Rate the article at the top of this page