"...customer-friendly bundles that will enable more people to experience and enjoy the true benefits of HD"
Bill Cody, vice president of home theater for Best Buy

Best Buy today launched five new High Definition (HD) bundles for customers to choose from. The new offerings will help take the confusion out of purchasing HD packages and match the consumer's need with the best service solution.

"Our customers are embracing HD technology, but until now, there hasn't been an easy way for them to find an entire package - TV and service - that fits their unique needs," said Bill Cody, vice president of home theater for Best Buy. "We've created customer-friendly bundles that will enable more people to experience and enjoy the true benefits of HD."

Customers who currently own, or are buying a high definition television can easily add one of the bundles to experience HD in the comfort of their own living rooms. The following HD bundle product and service packages will be available starting February 8 in all Best Buy stores in the United States.

•  Diamond Package - $899.99

  •  For customers starting from scratch who want all the HD they can get for the best possible viewing experience.

  •  This customer may have DIRECTV but does NOT have a special HD receiver required for HD viewing, cable, or off-air content.

  •  Includes DIRECTV HD receiver, 20-inch TripleSat dish, off-air antenna and professional installation.
     

•  Platinum Package - $799.99

  •  For customers who want access to all the available local and satellite HD options to enhance their viewing experience.

  •  This customer either has DIRECTV, but who wants both off-air and DIRECTV HD content.

  •  Includes DIRECTV HD receiver, off-air antenna and professional installation.
     

•  Gold Package - $699.99

  •  For customers who want HD movies and sports from DIRECTV.

  •  This customer either has DIRECTV or wants DIRECTV content, but does not want off-air HD content.

  •  Includes DIRECTV HD receiver, 20-inch TripleSat dish and professional installation.
     

•  Silver Package - $599.99

  •  For customers who want their local, or free, HD broadcast channels.

  •  This customer has either DIRECTV or Digital Cable, and seeks local HD content.

  •  Includes HD receiver, off-air antenna and professional installation.
     

•  Bronze Package - $499.99

  •  For those customers who are already enjoying HD and want to access additional HD content and have the option of getting all DIRECTV channels offered in HD.

  •  This customer has DIRECTV and an HD receiver but needs an HD dish and antenna.

  •  Includes 20-inch TripleSat dish and install, off-air antenna and professional installation.

The packages will be available in stores through February 28, 2004.