rent and collect. Technology and training help us perform
those basics at higher levels of efficiency.
Larry Carrico, Rent One
RTO Online Inc
Rent One owner Larry Carrico, pictured
here at today's opening of the company's
"Empowerment Through Education" conference in St.
Louis, Missouri, sees technology as the next-big thing
in rent to own.
Rent One founder Larry Carrico
kicked off the third annual Rent One "Empowerment Through
Education" managers conference today at the Drury Plaza hotel in
downtown St. Louis, Missouri.
Why is education important? Ask Larry Carrico what will be the
next-big-thing in rent to own and you won't here about next
generation electronics or plasma TVs. You will here about the
use of education and technology at every level to improve
Carrico says it more and more about price. "We're in a buyers
market as opposed to a sellers market. As the customer demands
more and more service for less and less money, we must find ways
to make our operation more efficient." As rental-purchase
becomes a game of inches rather than yards, Larry increasingly
sees technology as Rent One's competitive edge. "When we first
started, things were simple. Today there are so many key factors
that contribute to a company's ability to compete that truly
managing the details is critical."
|Rent One employees "warm-up" before Monday's
Rent One encourages communication between employees. While other
companies are restricting access to email and the internet, Rent
One requires all managers to check their email at least 3 times
per day. This emphasis on constant communication is an extension
of the company's extreme-service philosophy and it carries over
to customers. RTO Online performed a Virtual Customer Service
test in 2004. We contacted 27 rent to own companies through
online forms and email to check response times. Rent One
responded faster than any other company (See
"It's still rent and collect," says Carrico. "Technology and
training help us perform those basics at higher levels of
RTO Online will publish a photo gallery of today's events later
tonight. Please check
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