By Chet Pensak
Inform print & Promotions

Luminescent signs and displays are the newest in attention grabbing, colorful, animated, point of purchase sales materials. They’ll replace your backlit signs, give you animation that you never have had before, can be used in clothing, hats and jewelry as well as in Badges or Buttons.
Chet Pensak, Inform Print & Promotions

Chet Pensak, InForm Print & Promotions, demonstrates flexibility of luminescent signs, the newest in attention grabbing, colorful, animated, point of purchase sales materials for the rent to own and retail sectors.

Watch a brief video as Chet Pensak of InForm Print & Promotions exhibits cutting-edge signage options and promotional specialties for the rent to own industry.

What’s 3’ x 6’ in size, 1/8” thick, Can be contoured to a curved surface, is installed with Velcro and is animated? It’s your next generation store signs, lighted, animated and more attention getting than anything you’ve ever had in the store. Luminescent signs and displays are the newest in attention grabbing, colorful, animated, point of purchase sales materials. They’ll replace your backlit signs, give you animation that you never have had before, can be used in clothing, hats and jewelry as well as in Badges or Buttons.

Here’s how it works. The luminescent sign is made up of multiple layers of laminate. There are two electrode layers in this laminate “sandwich” with a layer of phospor between them. It’s the phospor that makes the light when it glows as an electrical current is passed thru it from one electrode layer to another. By creating the patterns of phospor that we want to match the area of the sign we wish to illuminate, we create our lighted and animated signage. No need to worry about designing the animation as the manufacturer will handle that. All you need to do is provide a good, high resolution image of the basic sign you wish to use. The signs are safe with low power consumption (typically 5-10 watts) , can be seen in natural light, dim light, high artificial light or even foggy conditions. No light box is needed. As a matter of fact, a few pieces of Velcro does nicely to keep it in place. They can be used indoors or outdoors and provide a 180 degree, non-glare view. The light source is a Cold light since there is no heat generation from the process and they are very impact and vibration resistant since they don’t use fragile filaments or glass based lighting products. This makes them very rugged and they can be handled just as you would handle a piece of vinyl. Shipping is easy and inexpensive since the weight of the material is so low.

Is there a down side? The cost is certainly higher than the printed vinyl or paper sign you are hanging in your windows or on the wall but they are comparable, if not slightly less expensive, than the “light box with tubing” signage that you have been paying for for years. They do however, have a useful life of about 20,000 hours. This time can be extended by programming of the animation to reduce the amount of time the phospor is activated. But even with a 20,000 hour life, this signage is going to out perform any signage that you current have in the store and in our opinion has 100 times the attention getting power of anything else you have. And that makes it worth the price.

Any questions or help you may need for your promotional giveaways, contact Chet Pensak at Inform Print and Promotions at 888-786-3676, chet@rtoforms or check out www.rtoforms.com.