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Reclaimed
and recycled wood is hot. Companies are using soy-based cushions
and water-based fabrics.
Trend analyst Michelle Lamb gave
here predictions for the 2008 furniture lineup during a seminar
at the Las Vegas Furniture Market Thursday. The popular speaker
and columnist writes the Trendwatch column in Accessory
Merchandising magazine and is founder and chairman of the
Minneapolis-based Marketing Directions, Inc.
Lamb clued attending retailers and designers in to some trends
to watch for in the coming years and shared her home fashion
insights regarding how colors, motifs and moods will impact
tomorrow’s décor styles.
The sustainable trend is the biggest trend to hit design in
years. Lamb said designers are building and consumers are buying
with a conscience. Copeland Furniture, Eastern Breeze,
Enviornment, Aaron Foster Designs, Four Hands and Lee Industries
are among the leaders Lamb spoke about. Reclaimed and recycled
wood is hot. Companies are using soy-based cushions and
water-based fabrics. Despite the outgrowth of the environmental
trend, synthetics are a strong counter-trend. “A sizable group
of consumers want the look but can’t afford it,” Lamb said.
Laminates with the look of wood are growing in popularity along
with other man-made materials, such as metallic plastics and
vinyls.
Changing lifestyles and multi-tasking will have a big influence
on home designs, Lamb said. Couples may be in the same room
working on two separate laptops and children may be sitting
together with one playing a game and another reading a magazine
while listening to an MP3 player. Furniture designers are taking
notice and adapting. Lamb showed examples of Aspen Home and
other companies designing furniture with built-in features for
technology, such as pull-out laptop desks on the edges of sofas
and an entertainment center with a corner flip-down designed to
contain and hide connections.
Watch for modern traditionalism to emerge as a trend through
2010, Lamb said. Modern traditionalism is tradition with a twist
that feels new again, such as a sofa with classic legs, but no
arms. Tradition is redefined with luxurious fabrics like silk
and stain, graphic patterns and unexpected materials or
textures. Designers are “giving tradition an update” and
“formality minus stuffiness works.”
Rococo vision, which is a modern way to blend modern and
traditionalism, is another interesting aspect to note. Dressed
up glamour and new contrasts to classics are adding interest to
home fashions. Wallpaper is making a big comeback and fabrics
are sumptuous and rich. Flocking is hot and is shown by
companies like Four Hands. Writing in metallic ink, collages,
stickers and embellishments with detailing remain on trend.
Stickers, used alone or layered over wallpapers to personalize
walls in a home, are in vogue, and watch for tulips to emerge in
home fashions for 2008. Industrial zeal is all the rage in
certain markets, including dressed-up concrete, bare bulbs,
stamped sheet metallics, tables with industrial overtones,
laboratory glass with Pyrex beakers and porcelain flowers.
Contemporary, angular surfaces are a trend to watch from 2008
through 2010.
Hot colors to watch include desert neutrals, which range from
nearly white to soft shades of browns and grays, breezy blues
(including the return of periwinkles), light lemons, purples on
the edge of pink, and a return to deeper hues, like indigo that
is almost black. Another color that’s on trend is a smudged gray
that works with every other color, yet is softer and more
sophisticated than black.
Not to be outdone but their parents, sales in the youth market
will reach $5.7 billion by 2010, which is a 24.5 percent
increase from where we are now, Lamb said. From newborns to
teens, children are following the lead of adults in home trends.
Colors are more subtle and less child-like and leather is
crossing over from the adult market to the children’s market.
Skulls and crossbones are showing up on items from all ages,
including infant furnishings, and parents are opting for more
sophisticated and unexpected styles, with black cribs becoming
hot sellers.
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