See Ashley Furniture at RentDirect PrimeTime!
Complete Vendor List | Floorplan

Country's top furniture company focuses on RTO as a major channel of distribution

Country's top furniture company focuses on RTO as a major channel of distribution - contact Jim Williams at 615-370-4184 for more information.

Ashley Furniture Industries is hardly your typical furniture company. As the nation's top-selling furniture brand, Ashley continues to dominate the industry and differentiate its offerings by working with customers as a complete business partner – with increased store profit as the common goal.

"What some other companies might call'sales reps' our company calls'marketing specialists'. There is an important difference. Ashley is not just selling furniture to rental stores. We are providing solutions to help operators run their businesses more profitably," said Jim Williams, Vice President of Sales for Ashley's Upholstery Division.

"One term we like to talk about is that our high production standards and flexible programs make Ashley is the leader in GMROI – Gross Margin Return on Inventory. Ashley products are priced right and built to withstand the wear and tear of the rental business, ultimately leading to more success for the rental companies who choose us."

Ashley makes such a compelling case for their product, it's hard to understand why a rental dealer wouldn't choose them. Because of the size of their manufacturing operations, Ashley offers just about every type of furniture an RTO store would require. 22 separate product categories can be shipped together on one truck from Ashley.

"Our delivery programs are probably one of the most important benefits to the rental industry. We hold the inventory for our rental partners since we know most don't have the luxury of warehouse space. We set low minimums and our delivery times are definitely quicker-than-average for the industry. Ashley's fleet of delivery trucks is company-owned, and we service the entire country from five strategically placed distribution centers."

"Plus, Ashley adheres to sound CQI (Continuous Quality Improvement) principles throughout all aspects of our company. With our global sourcing and integrated supply chain management systems, we constantly seek to improve quality and reduce costs. Our adherence to these principles allows us to eliminate waste and consistently gain efficiencies for our customers."

Ashley executives recognize it takes more than just the ability to make good furniture to keep their number-one position in the industry. That's why they aren't shy about touting the four cornerstones of their business model: quality, style, selection and service. These four principles are the basis for every decision Ashley makes and they also support the company's simple but direct mission statement: "We want to be the best furniture company." And with the ability to ship 22 separate product categories together on one truck, the best may be all your rental store needs.

Ashley Furniture is a proud participant in the 2008 RentDirect PrimeTime! buying Show, March 2-5, 2008 at the Hilton Anatole in Dallas, Texas. Rent to Own dealers should contact James MacAlpine at 336-714-8802 or jamesm@nationwidegroup.org for more information on joining RentDirect, the nation's largest rent to own buying group.

Tradeshow FloorPlan	Complete Vendor List