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At a 36% APR, the total fee charged on a $100, two-week advance would be $1.38. Payday advance lenders could not cover the cost of originating a loan, let alone cover basic business expenses. Ultimately, a 36% APR cap would eliminate an affordable short-term credit choice for consumers. One of payday lendings largest opponents, the Center for Responsible Lending, is among those set to benefit if payday lending is banned. CRL is the creator of Self-Help Credit Union.

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When bank branches dont locate in a community, that community still requires access to credit. Locations of lenders are based upon consumer demand and the "average" consumer; often single wage earner families, a household income of $45,000, higher than the national average of collegiate education; 40% homeowners. There are always at least two ways of looking at data, CRL and its funders just promote a cynical approach that supports their motives.

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