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More than 110,000
consumer electronics executives have come to Las Vegas to
experience how digital products and technology are transforming
the way consumers access information and communications, as well
as listen to pioneers helping to shape one digital world at the
2004 International CES running through Sunday at the Las Vegas
Convention Center in Las Vegas, Nev.
"It's amazing to see how seamlessly connected
and portable consumer technology has become," said Karen Chupka,
vice president of events and conferences for the Consumer
Electronics Association, the producer of the International CES.
"With nearly 2,500 exhibitors showcasing the latest and greatest
consumer technology in the world, one steps foot into CES,
entering a world of products and technology that is helping
revolutionize the way we work and we play."
The International CES opened to a standing room
only crowd as CEA President and CEO Gary Shapiro delivered his
annual State of the Industry Keynote Address. Shapiro announced
that CEA is forecasting industry sales to top $101 billion in
2004. He then laid out several initiatives or "New Years
Resolutions" he would like see accomplished to help move the
industry to the next level of growth and success.
Shapiro's first goal is for the industry to
simplify the way CE products operate for consumers. Shapiro said
CEA is working hard to achieve this goal by helping educate
consumers about technology. In particular, he announced the
expansion of several retail training programs covering audio,
mobile electronics, home networking and HDTV. Shapiro also
announced the launch of a teen spokesman program aimed at
educating the teen market on the latest developments in consumer
technology.
Shapiro's second resolution focused on changing
the way government thinks about consumer technology. "CE
products help keep democracy as our right and our freedom,"
explained Shapiro. He listed home recording rights and product
recycling as two central policy issues facing the industry.
Katherine Gornik, president of Thiel Audio and
chairman of CEA, then described in detail the invaluable
opportunities available for both large and small business that
join CEA. Gornik touted the new CEA Small Business Council as an
excellent way to foster growth and opportunity among small
business. She also touted the opportunity to attend CEA events,
network with peers in a non-competitive environment and becoming
involved in CEA's many divisions, sub-divisions and special
interest groups as ways to grow business.
Shapiro and Gornik's upbeat State of the
Industry Address segued into the 2004 International CES Opening
Keynote Address by Fumio Ohtsubo, president of Panasonic AVC
Networks and senior managing director of Matsushita Electric.
Ohtsubo described his vision for a truly connected world through
his concept of Lifestream. "Products must help people maximize
their time and save memories - all the while making them easy to
use," explained Ohtsubo. "Our goal is to make products people
want and the concept of Lifestream helps accomplish that."
Lifestream enables consumers to enjoy whatever they want
whenever they want. Ohtsubo stated this revolution will change
life forever by simplifying products and their connectivity by
allowing the access and editing of content and communication
whenever and wherever consumers demand it.
Intel's Paul Otellini used his 2004
International CES Industry Insider presentation to trumpet
Intel's initiatives to move "from inside the computer to inside
the home and consumer electronics products". He announced
several new products and Intel's newest corporate division, the
Intel Consumer Electronics Group (CEG). Among the new products
Otellini unveiled was the Entertainment PC (EPC), a new category
of products that focuses not on the creation of content, but on
its storage, and replaces the traditional keyboard with a
remote. The EPC includes wireless capabilities and combines a
digital audio player, digital video recorder and high-definition
television (HDTV) tuner into one device. Intel has made the EPC
available to consumer electronics manufacturers and products
should be on the market by mid-2004.
Otellini also showcased Intel's new digital
display technology, the Intel Liquid Crystal on Silicon (LCOS),
which allows for "film-like" HDTV at affordable prices without
the use of any analog technology. By mid-year 2004, consumers
can expect to find 50-inch Intel LCOS HDTV displays at retail
outlets for $1800, said Otellini.
Sharing his insights on the digital home before
a standing-room-only crowd, Michael Dell of Dell Computer Corp.
delivered the day's second Industry Insider. A relatively new
entrant in the consumer electronics marketplace, Dell Computer
already offers a wide range of products from LCD televisions and
HD-capable projectors to handheld devices with built-in WiFi
capabilities and "Dell DJ" MP3 players with a 15-hour battery
life. Dell dedicated a significant portion of his presentation
to the issue of electronics recycling and announced a community
grant program through which Dell will be awarding funds to
communities interested in implementing local recycling programs.
Additionally, the company now will recycle up to 50 pounds of
hardware for $7.50.
Ivan Seidenberg, chairman and CEO of Verizon,
delivered the final Industry Insider of the day. Seidenberg
proclaimed broadband and mobility are bringing about a
transformation in how consumers communicate with each other.
Seidenberg announced the addition of new EVDO technology that
brings broadband to your laptop whenever and wherever you
please. In addition, Seidenberg touted iobi, a new network-based
multi-modem technology enhancing communication. The technology
helps consumers manage a complete personal communications
network to include phone numbers, calls received and other
features to help map a personal communications universe. To
compliment iobi, Seidenberg also announced Verizon One, a
multi-functional device that serves as a wireless phone, DSL
modem and Wi-Fi router. Compatible with iobi, Seidenberg said
Verizon One will become the communications command center for
the home.
Today's Bet on Accessories: Train to Sell,
Succeed at Sales session provided insights and strategies for
retailers interested in boosting revenue through increased sales
of CE accessories. The Second City Comedy Troupe injected humor
by highlighting the session's key messages in a series of fun
and entertaining skits. In addition, Tom Edwards of NPD
Techworld moderated a panel of industry experts, including Henry
Chiarelli of CompUSA, David Munzlinger of Belkin and Rami
Rostami of Technocell. The interactive discussion focused on
ways retailers can effectively train and incentivize their sales
staff to increase accessory attachment rates by focusing on the
benefits of CE accessories and the essential role they play in
enhancing product performance. In-store and online strategies
for ensuring that CE accessories were top of mind throughout the
buying process also were discussed.
The day closed with the show's second keynote
presentation by HP's Carly Fiorina. Fiorina stated the world is
entering an era where all content is digital, mobile and
virtual. HP's Digital Entertainment System will ensure every
physical analog process will become digital in the home. Fiorina
stated the HP Digital Entertainment System will allow consumers
to access their entertainment content from anywhere in the home
at any time. Central focal points to this system include the HP
Media Center PC, HP digital displays, digital video projectors
and the iPaq will serve as the content organizer and remote
control for all products. Switching to music, Fiorina announced
a partnership with Apple that will allow the popular iTunes
service to run on the new HP digital music player set to hit the
store shelves later this year.
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