"African-American women tend to be undervalued as consumers by manufacturers and service providers"
Don Montuori, Acquisitions Editor for Packaged Facts

African American women's share of the Black population's earning and purchasing power is significantly higher than that enjoyed by women in other population groups, according to a new study by market research publisher Packaged Facts. Now in it's fifth edition, The U.S. African American Market reports that the aggregate income of Black women is equal to 49% of the total income of the Black population, while Hispanic and non-Hispanic white women account for only around one-third of aggregate income for their respective groups.

The study goes on to report that African American women are also more likely than women in other population groups to be key decision-makers in their households for a wide range of products and services. These include health-care plans, financial services, home electronics, mobile/wireless services, computer equipment, automobiles and major purchases like homes.

"African-American women tend to be undervalued as consumers by manufacturers and service providers," said Don Montuori, Acquisitions Editor for Packaged Facts. "Yet this population wields considerable purchasing power and influence, and a consumer goods company that acknowledges and actively courts this market stands a good chance of being rewarded at the cash register."