Do you treat your online customers as well as your walk-ins? Website visitors are potential customers. You give business cards and flyers to walk-ins, what do you give to website visitors?

Providing intuitive contact forms, a sound privacy policy, and a keyword search are 3 key indicators of the value a company puts on it's online customers.

We compared contact methods and privacy policies for 10 popular rent to own company websites (Cort, a commercial furniture rental company, was included for comparison.

= Available	= Not available	Cort	Rent a Center	ColorTyme	Rent Rite	Rent Way	Rainbow	Rent One	Aaron Rents	Bestway	Easyhome
Online Contact Info *87% of specialty retailers provide online forms. 11% provide email addresses.
Online email forms
List email addresses
Offline Contact information on Contact Page *2% of specialty retailers provide phone and mailing info
Toll free Phone
Mailing address
Contact information link available from every page
Online Privacy Policies *85% of specialty retailers have a Privacy Policy posted on the site
Privacy Policy posted on the site
Keyword Site Search *57% provide a Keyword Search function on their site.
Keyword Search function on site.

* According to the Customer Respect Group