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With demand for
high-definition television expected to drive more than five
million consumers into stores this year to buy HDTV products,
Thomson has stepped up its investment plans for space-saving,
rear-projection Digital Light Processing HDTV with the coming
2004 introduction of RCA Scenium Profiles HDTV - the ultra-thin
projection television that is less than seven inches "thin."
Thomson has invested more than $25 million to deliver DLP HDTV
to the market, with an additional $35 million investment planned
to accelerate new product introductions in the Americas and in
Europe this year.
"Having just returned from the annual
Consumer
Electronics Show, we are delighted with the response from
retailers and the news media to the RCA lineup of
high-definition DLP HDTV products. Our current line of two
models will expand fourfold in 2004 to eight models. HDTV
powered by the Digital Light Processing microchip is an
extremely reliable technology that delivers clear, crisp color
images even in a bright room, so the television can be viewed in
any room setting," said Michael D. O'Hara, Executive Vice
President Worldwide Marketing & Sales for Thomson's Consumer
Products business.
At CES, Thomson unveiled Profiles HDTV -the new
RCA Scenium ultra-thin Digital Cable Ready integrated
rear-projection DLP HDTV Sets featuring slim cabinets less than
seven inches deep and so light in weight they can be easily
mounted on a wall. The sleek new designs were displayed to U.S.
customers for the first time last week, including 50-inch and
61-inch models that will be available at retail stores later in
2004 and a stunning mural sized 70-inch widescreen DLP HDTV
slated for early 2005 introduction that will transform the
family room into a virtual wall of entertainment.
Thomson also announced today that it intends to
accept a five year option to extend its decade-long naming
rights sponsorship for Indianapolis' premiere sports and
convention facility - the
RCA Dome. Home to the Indianapolis
Colts, which is battling for a spot in the upcoming Super Bowl,
the RCA Dome has been home to several regional and final NCAA
college basketball tournaments and is part of the Indiana
Convention Center complex in downtown Indianapolis.
Thomson accepted the city's offer for naming
rights ten years ago, in a revenue generating move that insured
a high-profile name for the domed stadium while providing the
final element of funding for Victory Field (home of the
Indianapolis Indians minor league baseball team and located one
block from Indiana Convention Center and RCA Dome.)
"With high hopes for a Colts victory this
weekend, we at Thomson are delighted to accept a five-year
renewal option in our naming sponsorship agreement at the RCA
Dome. We believe the corporate sponsorship has been very good
for the RCA brand and also for the Indianapolis area," O'Hara
said.
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