RTO Online 2003 Rent to Own Industry Poll Report
 
©RTO Online Inc. 
Re-publication in any format of these poll results is prohibited without the prior written consent of RTO Online, Inc. Call 866-786-7547 for permission or to request a poll of rent to own industry professionals.
Poll Description 2003 Rent to Own Industry Poll
Running from : 12/01/03 - 01/01/2004
Unique Replies : 200            
Additional Info : Users must vote to view the results
Users can only vote once
Users may comment this poll
1) How would you rate the future of the Rent to Own industry?
Very Poor
0
(0.00%)
Poor
10
(5.00%)
No Opinion
6
(3.00%)
Good
87
(43.50%)
Very Good
97
(48.50%)
     
2) Are you satisfied with your company's growth over the past 12 months?
Yes
121
(60.50%)
No
79
(39.50%)
     
3) Is your customer count higher or lower than last year same date?
Higher
111
(55.50%)
Lower
47
(23.50%)
No significant change
42
(21.00%)
     
4) All are important, but which of the following do you believe is most important to the profitability of a rent to own company?
Sales
27
(13.50%)
Collections
36
(18.00%)
Customer service
137
(68.50%)
     
5) In your opinion, is the rent to own industry...
Shrinking
12
(6.00%)
Static
54
(27.00%)
Growing
134
(67.00%)

6) If you could change one thing about your job, what would it be?

7) How would you rate your point of sale software?
Very Poor
7
(3.50%)
Poor
20
(10.00%)
Adequate
73
(36.50%)
Good
72
(36.00%)
Very Good
28
(14.00%)
     
8) Is employee turnover at your company...
Very low
36
(18.00%)
Low
79
(39.50%)
High
73
(36.50%)
Very High
12
(6.00%)

9) In your opinion, what is the primary cause of employee turnover?

10) Are there more or fewer competitors in your market than last year?
More competitors
76
(38.00%)
Fewer competitors
27
(13.50%)
No Change
97
(48.50%)
     
11) What is the average number of agreements per customer? (round up)
1
2
(1.00%)
1.5
72
(36.00%)
2
78
(39.00%)
2.5
32
(16.00%)
3
7
(3.50%)
More than 3
4
(2.00%)
Don't know
5
(2.50%)
     
12) What percentage of your customers pay weekly? (round up)
10% or less
30
(15.00%)
20%
4
(2.00%)
30%
12
(6.00%)
40%
3
(1.50%)
50%
13
(6.50%)
60%
23
(11.50%)
70%
29
(14.50%)
80%
59
(29.50%)
90% or more
21
(10.50%)
Don't know
6
(3.00%)
     
13) What percentage of your customers pay monthly? (round up)
10% or less
53
(26.50%)
20%
55
(27.50%)
30%
24
(12.00%)
40%
14
(7.00%)
50%
10
(5.00%)
60%
7
(3.50%)
70%
8
(4.00%)
80%
8
(4.00%)
90% or more
15
(7.50%)
Don't know
6
(3.00%)
     
14) Which category of rental merchandise is more difficult to re-rent as used?
Electronics
17
(8.50%)
Furniture
134
(67.00%)
Appliances
8
(4.00%)
Computers
15
(7.50%)
Jewelry
20
(10.00%)
Tires and Wheels
6
(3.00%)
     
15) What percentage of new agreements include "free rent" as an incentive? (first week free etc)
Less than 10%
62
(31.00%)
10 - 20%
19
(9.50%)
20 - 30%
25
(12.50%)
30 - 40%
24
(12.00%)
40 - 50%
6
(3.00%)
50 - 60%
11
(5.50%)
60 - 70%
13
(6.50%)
70 - 80%
16
(8.00%)
80 - 90%
10
(5.00%)
90 - 100%
14
(7.00%)
     
16) Have rental rates (overall) increased or decreased over the last 12 months?
Increased
62
(31.00%)
Decreased
52
(26.00%)
No significant change
86
(43.00%)
     
17) Which of the following ancillary services do you offer?
Pre-paid dialtone
81
(40.50%)
Tax preperation
39
(19.50%)
Check cashing
27
(13.50%)
Payday Loans
14
(7.00%)
None of the above
89
(44.50%)
     
18) Do you offer extended warranties?
Yes
86
(43.00%)
No
114
(57.00%)
     
19) Do you charge for delivery?
Yes
17
(8.50%)
No
183
(91.50%)
     
20) Do you offer "Lifetime Reinstatement?" (credit for rent paid on returned merchandise)
Yes
111
(55.50%)
No
89
(44.50%)
     
21) Do you believe the image of the Rent to Own industry is...
Improving
117
(58.50%)
No change
69
(34.50%)
Getting worse
14
(7.00%)
     
22) Do you believe the Rent to Own industry gets fair treatment in the press?
Fair
44
(22.00%)
Unfair
156
(78.00%)
     
23) What is your average monthly rental rate per AGREEMENT? (round to nearest)
$50
3
(1.50%)
$55
8
(4.00%)
$60
13
(6.50%)
$65
22
(11.00%)
$70
19
(9.50%)
$75
9
(4.50%)
$80
20
(10.00%)
$85
20
(10.00%)
$90
26
(13.00%)
$100 or more
60
(30.00%)
     
24) What percentage of your customers rent NEW merchandise until ownership is acquired?
Less than 10
9
(4.50%)
10 - 20
27
(13.50%)
20 - 30
62
(31.00%)
30 - 40
38
(19.00%)
40 - 50
23
(11.50%)
50 - 60
18
(9.00%)
60 - 70
13
(6.50%)
70 - 80
5
(2.50%)
80 - 90
5
(2.50%)
     
25) What percentage of your customers rent USED (reduced term) merchandise until ownership is acquired?
10 or less
8
(4.00%)
10 - 20
18
(9.00%)
20 - 30
56
(28.00%)
30 - 40
43
(21.50%)
40 - 50
28
(14.00%)
50 - 60
27
(13.50%)
60 - 70
6
(3.00%)
70 - 80
11
(5.50%)
80 - 90
3
(1.50%)
     
26) What is your company goal for end of week Card Close? (past due)
5% or less
22
(11.00%)
5% - 7%
52
(26.00%)
7% - 9%
57
(28.50%)
9% - 11%
34
(17.00%)
11% - 13%
15
(7.50%)
Higher than 13%
20
(10.00%)
     
27) In your opinion, are your company goals for Card Close (past due)...
Too low
16
(8.00%)
About right
153
(76.50%)
Too high
31
(15.50%)
     
28) What category of merchandise do you spend the MOST time servicing?
Furniture
29
(14.50%)
Appliances
25
(12.50%)
Electronics
56
(28.00%)
Computers
88
(44.00%)
Jewelry
0
(0.00%)
Tires and Wheels
2
(1.00%)
     
29) What category of merchandise do you spend the LEAST time servicing?
Furniture
72
(36.00%)
Appliances
47
(23.50%)
Electronics
18
(9.00%)
Computers
8
(4.00%)
Jewelry
54
(27.00%)
Tires and Wheels
1
(0.50%)
     
30) How often do you visit the RTO Online Website?
More than once per day
6
(3.00%)
Daily
25
(12.50%)
Weekly
98
(49.00%)
Monthly
20
(10.00%)
Only when I receive email
51
(25.50%)
Poll Comments
Date Comment
01/12/2003 I want to see more of these!
01/12/2003 Thanks for your existence!
02/12/2003 Great job with the Rufous person
02/12/2003 n/a
02/12/2003 i am excited to see where rto is going
02/12/2003 Thank you.
03/12/2003 Informative web site, thanks!
03/12/2003 From Bill Kelly, Director of Operations, EBRO Int'l dba ColorTyme. Thanks for a great year of information. I have sign up at least 10 people up for your website.
04/12/2003 good site
04/12/2003 Any questions or comments contact Brian R. Mohamed @webmaster@mohamed.net
04/12/2003 I must say some articles I have found very useful
05/12/2003 I work in a new store only open since Oct 2003 so some of the answers are estimates. Thanks
05/12/2003 i enjoy reading the articles i even print out a few
and post them for my employees
05/12/2003 your content / information / coverage continues to improve....
05/12/2003 Keep renting and collecting
06/12/2003 I feel RTO Online is a benefit to my staying informed of whats going on in the industry. And I appreciate your efforts. It seems your biggest challenge would be getting more folks to use it. Part of the issue is a lot of the industry leadership is not from the "computer age" but trying (slowly) to adapt. There are things you might do to gain exposure that I'm not sure you have tried or not - You might consider a mailing to perhaps the APRO almanac of RTO dealers and or stores to introduce RTO Online. Also take a vendor spot at the APRO annual meeting. If you sponser some type of "Dealer of the Year" deal that would get some attention too.
Just a couple ideas to try and help. I think as time goes on RTO Online will become more and more popular with folks in the biz. You guys do a nice job.
Thanks,
Mike Houseworth
ColorTyme Franchisee
09/12/2003 RTO is coming out the "Dark Ages" and is here for the "Long Run" as long as we focus on doing "Good Business" not "More Business"
10/12/2003 None
10/12/2003 N/A
10/12/2003 We need to have representation in every state.
10/12/2003 keep on doing this excellent job you guys are doing
11/12/2003 It has to be a better way to get the customers to pay, and for us to keep employees
12/12/2003 none
14/12/2003 great site!!!!
28/12/2003 RTO DONE IN THE RIGHT WAY PROVIDES A GREAT SERVICES TO ITS CUSTOMERS ... BETTER THAN MOST RETAIL SERVICES ..IE BEST BUY, FURNITURE STORES...