Estimate: Hispanic market advertising expenditures will increase to more than $3.6 billion by 2007

According to a new report by HispanTelligence; U.S. Hispanic Media Markets, 2000-2007, advertisers spent an estimated $3.09 billion in 2004 to market their products and services to U.S. Hispanics, an 11 percent increase from the previous year. The boost comes amid an explosive increase in the U.S. Hispanic population, and surging purchasing power, that has advertisers jockeying for a larger share of this relatively untapped market.

While advertising spending in the top 10 Designated Market Areas has increased 26 percent since 2000, overall advertising spending increased by more than 45 percent – suggesting that advertisers are targeting smaller markets in an attempt to increase their reach. By 2007, HispanTelligence estimates that Hispanic market advertising expenditures will increase to more than $3.6 billion.

Hispanic Advertising Expenditures: 2000-2007; Millions