WHAT IS A NEW GENERATION LATINO (NGL)?
Predominantly U.S. Born 2nd, 3rd and 4th generation Latinos, who consume mostly English-language media and represent over $300 billion in purchasing power.

The New Generation Latino Consortium, a non-profit group of professionals dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the ‘NGLC Media, Marketing & Entertainment Conference’ for the first time in Miami on April 6, 2005.

On the heels of a sold out conference last May in New York City sponsored by Adweek’s Marketing y Medios, Nickelodeon, PepsiCo, Clear Channel’s Vívelo!, Latina Magazine, mun2, HispanicAd.com and Hispanic Market Weekly the one-day Miami conference will take place from 8:00am to 5:00pm at The Sheraton Biscayne Bay Hotel located at 495 Brickell Avenue in Miami on April 6, 2005. The conference’s exclusive focus will be New Generation Latino’s impact in the fields of media, marketing and entertainment supported by four 60-minute panel discussions sponsored by SiTV, a special executive keynote address, Adweek’s Marketing y Medios ‘Best Hispanic Spots of 2004’ awards luncheon sponsored by mun2 and a cocktail networking event hosted by Jack Daniel’s and Latina magazine featuring a live special guest musical performance.

Past conference panelists and moderators have included; Fernando Espuelas (CEO, Voy Group), Maria Perez-Brown (President, Dorado Entertainment), Robert Rose (CEO, Artist & Ideas Management), DJ Vic Latino (WKTU/NY - 103.5FM), Leila Cobo (Latin Bureau Chief, Billboard Magazine), Ed Morales (Author, Living In Spanglish), Gene Bryan (CEO - HispanicAd.com), Sandra Guzman – Associate Editor (NY Post/TEMPO), Sid Holt, (Executive Vice President/Editor-in-Chief - Adweek Magazines) and others. A brand new set of dynamic panelists are currently being assembled for the Miami conference.

“In line with our mission to educate and inform the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, our conference will do just that. By centering each of our panel discussions around the NGL market’s role in the worlds of media, marketing and entertainment we expect this conference to have as great an impact as our SOLD OUT one in New York. Our intensive panel sessions will be sure to produce some very interesting discussions and provide critical insights into the New Generation Latino market. Simply put, our one-day event is once again going to be unlike any other Hispanic conference out there today,” states David Chitel, NGLC Chairman.

“Adweek’s Marketing y Medios magazine is proud to be participating with the NGLC,” states Michael Hatherill, Publisher of Marketing y Medios. “We believe there is a common goal between us: to be leaders in the Hispanic advertising, marketing and media community. The NGLC Conference is the ideal place to award the winners of our first ever Best Hispanic TV Spots of 2004 and to celebrate creative excellence with the community.”

Conference attendees will learn more about the NGL market and its critical importance within the U.S. Hispanic marketing mix and will have the opportunity to interact all day with NGL-focused companies from the media, marketing and entertainment fields. Attendees are expected to include Fortune 500 company executives, general and Hispanic market ad agency executives, NGLC members, Hispanic media & entertainment executives, Latino celebrities and various international and national press outlets. Special PRE-CONFERERNCE RATES ARE AVAILABLE ONLY AT HTTP://WWW.NGLC.NET

About NGLC:
Formed in January, 2003, the NGLC was created to raise the marketing profile of New Generation Latinos, comprised of predominantly US-born 2nd, 3rd and 4th generation Latinos, who consume mostly English-language media and represent over $300 billion in purchasing power. With nearly 70% of the U.S. Hispanic market under 35, and 65% of its population growth being driven by US-born Latinos, the NGLC's mission is to advocate two key points; 1.) New Generation Latinos represent a viable and lucrative media target audience that merits special attention and 2.) Cross-platform marketing resources are available to effectively reach New Generation Latinos who are critical to growing U.S. Hispanic market share now and in the future.

About Adweek’s Marketing y Medios:
Between 1990 and 2003, the U.S. Hispanic population grew by 61 percent, encompassing 35.3 million people, the fastest-growing minority group in the country and one with the astonishing purchasing power of $650 billion, according to prevailing estimates. Today, savvy businesses recognize the importance of this huge market, yet this segment continues to be underserved in terms of the amount of advertising and marketing dollars spent on it.