See AME in booth 200 at RentDirect PrimeTime!
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Advertising Made Easy (AME), takes the guesswork out of rental marketing and offers dealers new, ready-made promotions from TV spots to print advertisements and more

Advertising Made Easy (AME), takes the guesswork out of rental marketing and offers dealers new, ready-made promotions from TV spots to print advertisements and more - contact Jack Sweat at 614-799-5620 for more information.

So maybe you’re a small dealer that wants to look like a not-so-small dealer. Or maybe you’re a network of franchisees that need to coordinate a marketing plan. As long as you belong to RentDirect, the answer to your marketing prayers is on a members-only website called the adFactory. Thanks to the talents of Advertising Made Easy President Jack Sweat and his staff, all RentDirect members receive free access to the adFactory website and its rental marketing materials.

“This show we have unveiled something entirely new on our website. At least eight separate fully-themed promotions will be available at the click of a mouse. And every one contains both print and broadcast elements for RentDirect members to customize for their markets. This is the first time a coordinated menu of print and electronic tools are available to rental dealers in one easy-to-navigate site.”

AME has been a partner of Nationwide, RentDirect’s parent retail buying group, for nearly a decade. This type of service has been offered on the retail side for some time, but Sweat says offering this service to RTO is relatively new.

“The adFactory site was just introduced about a year ago and the dealer response has been very strong. Basically, we took our core capabilities and made it easy for an owner to access powerful, proven marketing elements. We’ve got talented copywriters, graphic artists and more ready to help you, whether you want to create a comprehensive campaign or just print a doorhanger. And now, we’ve added coordinating television and radio commercials, too.”

Sweat says both the commercials and also the print materials feature a variety of offers that dealers can select to customize the promotion to their market. And, thanks to the huge volume of print managed by AME (more than 10 million circulars a month!), the company will pass increased cost efficiencies along to dealers via a new “DIZCOUNT” printing program.

“The amount of resources that RentDirect provides to rental dealers is just very impressive. I don’t know why anyone would try to do this on their own when there are groups like us out there to help.”

Let’s see…Better marketing for less money? Sounds pretty Easy to us.

POINT DIRECT: Find your next promotion at www.gorentdirect.adfactorysite.com

AME is a proud participant in the 2007 RentDirect PrimeTime! buying Show, February 11-14, 2007 at the Walt Disney World Dolphin Las Orlando, Florida. Rent to Own dealers should contact James MacAlpine at 336-714-8802 or jamesm@nationwidegroup.org for more information on joining RentDirect, the nation's largest rent to own buying group.

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