See Welton USA in booth 100 at RentDirect PrimeTime!
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Welton USA does more than sell merchandise – they provide product solutions tailored to the unique needs of the RTO industry

Welton USA does more than sell merchandise – they provide product solutions tailored to the unique needs of the RTO industry - contact Steve Sherman at 214-596-2700 for more information.

Welton USA wants to be known as a “value-added” supplier to the rental industry. President Steve Sherman has been connected to the RTO business for more than 23 years and understands that rental stores have specific requirements for merchandise.

“What’s different about Welton USA is that we will negotiate with manufacturers to ‘Weltonize’ their products for the rental channel. We make sure our merchandise is more durable to provide a longer asset life. In many cases, we will even strengthen the packaging the product comes in, since we know most will be drop-shipped to individual stores. These extra steps are something most retail-focused distributors would never think of doing.”

Welton USA offers a broad selection of products, including a full line of imported bedrooms, dining rooms, occasional tables, home theater furniture, specialty furniture and computer desks. Welton USA is also the authorized supplier of Sony electronics to the rental channel.

“By offering multiple categories of merchandise, we allow dealers to combine orders of Sony electronics and merchandise from our furniture lines to meet the minimum freight requirement. There is no minimum order per se, but Welton USA will pay freight charges on orders of $2000 or more to one location. We also offer a quick-ship program whereby most orders ship within 48 hours of receipt.”

Sherman says research has shown that brand names are not what drive a consumer’s decision to purchase furniture. Customers are much more likely to be influenced by style and price and less by who manufactured the piece. That means the location where furniture is purchased is more relevant to a customer than who built their dining room set. Sherman empowers his employees to be the best partners possible so that customers are satisfied with Welton USA’s merchandise.

“We ship repair and replacement parts within 24 hours to our stores. We’ll even air freight them, if that is what’s necessary. We understand when an item fails, revenue stops. Welton considers backorders to be unacceptable, and we go so far as to allow our employees to go out to the warehouse and strip a brand new piece of the part that’s needed to keep our customers, and our customer’s customers, satisfied.”

POINT DIRECT: All Welton USA products are specifically designed for the rental channel

Welton USA is a proud participant in the 2007 RentDirect PrimeTime! buying Show, February 11-14, 2007 at the Walt Disney World Dolphin Las Orlando, Florida. Rent to Own dealers should contact James MacAlpine at 336-714-8802 or jamesm@nationwidegroup.org for more information on joining RentDirect, the nation's largest rent to own buying group.

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