See Baseline Furniture in booth 100 at RentDirect PrimeTime!
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Baseline Furniture creates a new category – Sports Home Lifestyle – and helps fans show their support in a whole different way

Baseline Furniture creates a new category – Sports Home Lifestyle – and helps fans show their support in a whole different way - contact Brown Council at 336-882-8078 for more information.

Let’s face it. Why didn’t we think of this?

Baseline Licensing Group has scored big with a new line of furniture emblazoned with the logos of professional and collegiate sports teams. Baseline offers items ranging from full-size recliners to sofas, children’s recliners and video rockers, even rugs and framed wall art featuring everyone’s favorite sports franchises.

According to Brown Council of Baseline, overwhelming response to the merchandise shows that customers can’t get enough of their favorite teams, and are thrilled to add a piece of custom-logo team furniture to their living room.

“I can’t emphasize enough how fast this product has moved at both rental and retail. The product hits the floor and it rents, and it doesn’t have to be timed to the exact sports season that we’re in. Fans are fans all year long. But even so, we offer so many different teams that there is always a month where something on the sports calendar is getting a lot of press. You can bet we’ve got that team logo on our merchandise.”

Even the leagues themselves have supported Baseline’s concept. NFLShop.com features Baseline product in commercials that ran during Monday Night Football – to the tune of about $6 million in national exposure. And Major League Baseball merchandise will be ready to ship this spring – right in time for Spring Training.

“Another item that’s new this RentDirect show is the Party Cube Ottoman. These 18” cubes have the team logo on top and they double as an ice chest when used with the self-contained insert.”

Baseline uses a unique process to adhere team logos to the upholstery, making them part of the fabric so they are both durable and cleanable – a benefit to homeowners and rental dealers alike.

“We’ve had to figure out how to do this on our own. No other company has done it before. And believe me; the integrity needs to be there for the leagues to approve the merchandise. We’re so excited to be back for another RentDirect show. This is by far our best order-writing show. It’s like the dealers are members at Costco and we are giving them deals they can’t get anywhere else. This show is run well, it is merchandised well without much duplication among vendors, and we are so grateful RentDirect took a chance last show on a new concept like ours.”

POINT DIRECT: Baseline keeps a low $1500 minimum order because reorders have been so strong

Baseline Furniture is a proud participant in the 2007 RentDirect PrimeTime! buying Show, February 11-14, 2007 at the Walt Disney World Dolphin Las Orlando, Florida. Rent to Own dealers should contact James MacAlpine at 336-714-8802 or jamesm@nationwidegroup.org for more information on joining RentDirect, the nation's largest rent to own buying group.

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