ColorTyme, which opened in early December,
represents the next generation store for the nation's oldest
rent-to-own (RTO) company, with an updated retail-inspired
design that will begin emerging at ColorTyme locations
nationwide in 2008.
Store owners Marco Scalise and Tom Jackson are the first
ColorTyme franchisees in the nation to incorporate all the new
design elements, which feature "room within a room" furniture
vignettes, complete with accessories like lamps, rugs and
artwork, throughout the 5,250-square-foot showroom. Scalise
utilized ColorTyme's offerings of new warm earth tones,
top-of-the-line TV and computer displays and a ceramic-tiled
appliance area to design a store all his own.
"People want to know what a new couch or chair will look like in
their house," said Jackson. "The new store layout is customer
friendly and gives a more retail-like experience. Our customers
tell us every day how much they like the way the showroom
Jackson and Scalise are both seasoned professionals in the
rent-to-own business, with more than 30 years combined
experience. In addition to the new design, they say the product
offerings, pricing and payment structures set their store apart
from other rent-to-own stores.
"There's a perception that rent-to-own is more expensive than
retail, but we are priced very competitively," said Scalise. "We
also carry some higher end furnishings and electronics that
might have been out of reach for many rent-to-own customers
because most rent to own stores don't have that level of
Scalise and Jackson offer monthly and semi-monthly payment plans
and even 90-days-same-as-cash, rather than a week-to-week rental
agreement typically found in the rent to own environment.
A grand opening celebration is planned for January 31 – February
2 at the new store, located at 11897 Seminole Blvd., a mile
south of Largo Mall. The event will also include a live radio
remote broadcast on 97X, with free food and a drawing for prizes
including a Nintendo Wii game system.
ColorTyme, Inc. is the oldest franchised rent-to-own or rental
purchase company in the United States with approximately 206
traditional rent-to-own stores, one pay day loan store and
twelve custom wheel and tire stores for a total of 219 stores.
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