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 Rosie Perez,
Ramon Rodriguez and Giancarlo Esposito will present awards to
winners at the 12th annual Urban Wheel Awards.
Latino consumers can cast their
votes on more than 15 major web sites for the top diversity TV
and print ads for 2007. Winners will be announced at the 12th
Annual Urban Wheel Awards at the Fox Theatre on January 15, 2008
during the North American International Auto Show.
New this year is the diversity television ad category, which
encompasses all those auto manufacturers who not only practice
diversity in their workplace but have embraced diversity in
their marketing initiatives and created targeted creative
messages for Latino and Latin American communities. New vehicle
sales among ethnic minorities have grown more than 20 percent in
the past two years, while the general market has declined by 2
percent, according to The Polk Center for Automotive Studies.
Rosie Perez, Ramon Rodriguez and Giancarlo Esposito will present
awards to winners at the 12th annual Urban Wheel Awards. The
winning creative messages will be decided solely by the public.
The "people's choice" awards will be decided by visitors to
UrbanWheelAwards.com
and other automotive and multicultural web sites.
On Wheels Inc., the only multimedia, multicultural automotive
communication company, has presented the Urban Wheel Awards to
acknowledge Latino automotive executives whose business mantras
include diversity. "This is our opportunity to publicly show our
gratitude for the efforts that minorities have made by promoting
diversity in the marketplace," said Randi Payton, CEO and
founder of On Wheels Inc.
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