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Poll

 

Rent to Own Polling Shows Key Results
07-30-03
RTO Online
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Factoids

Polls can be found on the homepage, and in the left margin of all other pages on www.rtoonline.com to see a different poll, simply refresh the page
12.13% of respondents reported card close over 10%
41% reported a keep rate exceeding 50%
47.5% reported more than 500 active rental agreements per location

Complete results are at the bottom of this page

From Card Close to Keep Rate, RTO Online has approximately 15 polls running at any give time. Admittedly unscientific, these polls offer a snapshot for comparison of key variables to other rent to own locations.

Current polling reveals interesting results.

  • 12% of participants reported card close over 10%
  • 47% of participants report a 'keep rate' exceeding 50%

We have broken down the results of 5 currently running polls for your review below.

Card Close
Number of accounts past due at the end of the business week
Poll Hits: 3503

  • 55.70% reported under 5%
    • Nearly half of these reported under 3%
  • 31.92% reported between 5% and 10%
  • 12.38% reported over 10%

Used VS New
Percentage of merchandise on display that is used/pre-rented
Poll Hits: 2669

  • 27.45% reported more than 50% of merchandise on display is used
  • 27.5% reported less than 20% of merchandise on display is used
Cost Recovery
How long does it take to recover cost under your current pricing structure?
Poll Hits: 1535
  • 40.91% reported it took between 20 and 25 weeks to recover cost
  • 13.64% reported it took more than 30 weeks to recover cost

Keep rate
The percentage of agreements that continue uninterrupted until customer acquires ownership
Poll Hits: 1449

  • 40.19% reported a keep rate over 50%
  • 22.7% reported a keep rate between 20% and 30%
  • 9.09% reported a keep rate below 10%

Active Agreements
Number of active agreements
Poll Hits: 1128

  • 47.5% reported more than 500 agreements
  • 17.5% reported between 400 and 450 agreements
  • 10% reported fewer than 250 agreements

Actual results are below

1) What is your average weekly card close?
Between 1% and 3% (27.04%)
Between 3% and 5% (28.66%)
Between 5% and 7% (24.10%)
Between 7% and 10% (7.82%)
Higher than 10% (12.38%)
  Total hits: 3500
1) What percentage of your merchandise ON DISPLAY is used?
Less than 10% (5.88%)
10% - 20% (21.57%)
20% - 30% (15.69%)
30% - 40% (17.65%)
40% - 50% (11.76%)
More than 50% (27.45%)
  Total hits: 2669
1) Under your current pricing structure; For rental merchandise that cost $400 to $500, how many weeks rental are required for cost recovery?
Less than 20 weeks (22.73%)
20 to 25 weeks (40.91%)
26 to 30 weeks (22.73%)
More than 30 weeks (13.64%)
  Total hits: 1535
1) What is your current 'Keep Rate'? ie: The percentage of agreements that continue uninterrupted until customer acquires ownership?
Less than 10% (9.09%)
10% to 20% (13.64%)
21% to 30% (22.73%)
31% to 40% (9.09%)
41% to 50% (4.55%)
More than 50% (40.91%)
  Total hits: 1459
1) How many active rental agreements do you have at your current location?
Less than 250 (10.00%)
251 to 300 (7.50%)
301 to 350 (5.00%)
351 to 400 (7.50%)
401 to 450 (17.50%)
451 to 500 (5.00%)
More than 500 (47.50%)
  Total hits: 1128

 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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