Rainbow Rentals (RBOW) announced that all 123 stores will host a Customer Appreciation Cookout, Friday and Saturday, August 1 and 2.

Terry Polonsky
Director of Advertising
"We host events like the Customer Appreciation Cookout primarily to thank customers for doing business with Rainbow. These events reflect our commitment to provide the best customer service in the business. It also gives us an opportunity to demonstrate our newest products, like flat panel televisions, to our best customers. We go out of our way to please our customers so they can proudly say, 'I'd rather rent it at Rainbow'."

Public relations for the event is being handled by Prodigal Media (www.prodigalmedia.com).

Since June, Rainbow opened four stores in Kentucky (three in Louisville and one in Lexington) and is expected to open another two locations in Indiana and Michigan by mid-September.