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"Despite the dip in overall confidence, CEOs
are very upbeat about the outlook for the next six months"
Lynn Franco, Director of The Conference
Board’s Consumer Research Center
Chief executives’ confidence in the nation’s economy, which surged to 73 in the
first quarter of 2004, dipped to 70 in the second quarter, The Conference Board
reports. A reading of more than 50 points reflects more positive than negative
responses.
The Conference Board’s quarterly measure of CEO Confidence covers more than 100
CEOs in a wide variety of industries.
"Despite the dip in overall confidence, CEOs are very upbeat about the outlook
for the next six months," says Lynn Franco, Director of The Conference Board’s
Consumer Research Center. "Profit expectations are much improved from a year ago
and the majority of business leaders cite an increase in market demand as the
main impetus."
CEOs’ overall assessment of current conditions remained positive in the second
quarter of 2004, with the measure of current economic conditions holding steady
at 78. More than 90 percent of CEOs claim current economic conditions have
improved, the same as last quarter. In assessing their own industries, the
measure edged up to 72 from 71. More than 70 percent say conditions are better
now compared to six months ago.
In looking ahead to the next six months, CEOs’ expectations were more subdued
than last quarter, but still positive. Business leaders’ outlook for the economy
dipped to 68 from 72. Their expectations for their own industries also posted a
decline, with the measure slipping to 65 from 70.
Profit Expectations Better Than Last Year
About 88 percent of chief executives expect profits to rise, up from a year-ago
reading of 65 percent. But there are differences among and within industries.
About 84 percent of executives in the services industry expect profit increases.
But among manufacturers, those in the durable goods industry (100 percent expect
profits to rise) were more optimistic than those in the non-durable sector (85
percent see profits rising).
Among executives who expect profits to advance, 60 percent cite increases in
market/demand growth to be the key reason. About 25 percent cite cost
reductions. Seven percent of CEOs believe technology will be the main source of
profit growth, and the remaining 8 percent believe price increases will boost
profits.
Source: CEO Confidence Survey, 2nd Quarter 2004.
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