By: Rent One
Tightening the last screw, we stepped
back to take in the slick paint job. The vibrant hue of blue
seemed to shimmer more than any previous attempt. Headlights
and a chrome grill were finishing touches that screamed to fly
with the fast pack. It was sleek and sure to surpass all the
speed records. We knew this would be the best series yet.
No, we don’t speak of the latest
model sports car. We stand in admiration of the newest custom
built gaming computer. “Mod Cases,” as the computer gaming dudes
like to call them, are being built and emerging as the hottest
new item for Rent One customers.
over eight years ago, Rent One started carrying computers in
their regular rental inventory. In the RTO industry, it can be a
little tricky to clean up and reload computers to get them back
out on rent. The more households that rented computers the more
needed to be restored. Something done in the back room of stores
quickly became a full time job. Rent One developed a department
that did nothing but repair and rebuild the rental computers.
Two years ago that department became “PC Rescue and Sales,” with
its own building and sales floor.
Repairing their own computers gave Rent One a unique
opportunity to watch and learn what the customer liked and what
systems went well together. They began to replace common
components with more usable and desired equipment and are seeing
a similar evolution in the entire computer industry.
These computers, or gaming machines, are a little different
than what the industry is accustomed to putting on rent. Built
for entirely different reasons, these systems do more than store
your check book data. Customers use them for browsing the
internet, for communications, and for gaming. In some
households, they are just as much entertainment as the TV. The
newest games on the market for these computers have progressed
from a paddle style game to more of a movie unfolding before the
“ with a few wires that you try to
tuck away in some big bulky desk,” says Bruce Venters, Manager of PC Rescue &
Sales. “New systems are quite the opposite. They are treated to bright shining
paint jobs, customized with lights, fans and side covers with see-through ports
to show off all the internal magic.” Gamers and consumers who are buying these
modified cabinets are proud to have them set up right in plain view for all to
see, evoking the message that real power lies within, waiting to be unleashed.
|"Tomorrow’s computers are not just an ugly box"
Bruce Venters, Manager of PC Rescue &
“There is a change underway in how the customer uses the
computer and what they expect it to look like,” comments Venters.
“Recently, we put a few of these machines in place at select
stores to test the market and they went like fire. Just one week
later another complete order was put together.”
Don’t worry if you are afraid you might not find a computer
geek who would buy such a machine. There is one in every
household. People are advancing with technology - from having a
TV in every room to having a sleek designed computer to enjoy in
every home. Rent One is already prepared to be there, providing
what they see as the next generation of home entertainment:
brightly lit and high speed gaming computers.
Rent One is owned by Larry Carrico
RTO Online is the official channel for Rent-to-Own Industry News and the
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