offering appliances, electronics and computers slipped from
fourth most visited by shoppers in April to ninth most
popular in June
Retailers of discounted merchandise flourished during June,
while full-price stores suffered in the summer heat.
Research Group’s Consumer Buying Index™ found
shoppers intent on buying bargains, with 86.2 percent shopping
discount stores like Wal-Mart, Kmart and Target during June.
Retailers of appliances, electronics and computers felt the
heat in June as the category slipped from fourth in April to
ninth in popularity during June.
“All the discount categories did well in June, indicating
that shoppers were serious about finding bargains,” said Britt
Beemer, Chairman of America’s Research Group. “Consumers were
simply not in the mood for high dollar purchases, as indicated
in the drop in the appliance/electronics/computer category,” he
The Top 10 most popular types of retail stores remained the
same as in April, but there were some shifts in the line-up.
Stores offering appliances, electronics and computers slipped
from fourth most visited by shoppers in April to ninth most
popular in June. Membership warehouse clubs, the seventh most
visited store in April, rose to fifth in the June survey.
The Consumer Mind Reader survey was conducted July 8-11, 2005
and included 1,000 telephone interviews with consumers
nationwide. The margin of error is +/- 4.3 percent.
America’s Research Group tracks the buying habits of the
nation’s consumers more than any survey research firm in
America. More information is available at
A listing of the top 10 most popular retail stores for April,
TOP 10 RETAIL STORES FOR JUNE, 2005 Ranking Retail Category
Percentage of Shoppers
1 Discount 86.2
2 Drug Stores 46.8
3 Home Improvement Stores 32.5
4 National Department Stores 28.0
5 Membership Warehouse Clubs 22.6
6 Discount Apparel Stores 21.5
7 Internet 20.9
8 Auto Parts Stores 20.2
9 Appliance/Electronics/ Computer Stores 18.5
10 Hardware Stores 17.7
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