By Mike Bertolani

For consumers, the decision to rent a large LCD or Plasma is combination of price and the WOW factor
Mike Bertolani, SED International
 

In the end what will close the rental deal on a LCD or Plasma TV? Is it your rental rate, term, picture quality, or is it something else entirely? We in the RTO industry, whether a vendor or store owner, get caught up in price as the only factor. We sometimes forget that, for consumers, the decision to rent a large LCD or Plasma is combination of price and the WOW factor.

The total package gives you sight, sound, and feeling for a great price. This can be pulled off easily if you look in the right places. When SED International was looking for a line of LCD panels to anchor our CE line, we took all these factors into consideration. ASTAR was the line that we decided gave SED, and you the customer, the total package. ASTAR DVD players and recorders are well featured and easy to operate. The LCD panels are delivered with built in speakers and stand; they even include the wall mount brackets. ASTAR LCD tv/monitors range from 17” ED screens to 32” HD screens. Formats starting at 26” include a 1 year on-site/in-home warranty.

ASTAR made the experience from start to finish easy. Everything out of the box is quick and simple to setup. All the DVD players are fully featured and LCD units have easy to use controls. Turn everything on and boom you have a great picture, fantastic sound, and it doesn’t kill the buying budget.

The WOW factor is how different of a look the ASTAR units have when setup. The mixture of black and silver with see-through glass frame make for a great presentation; And presentation is what makes the difference between "I'll rent it" and "I'll think about it".

Regardless of your brand, if you set up LCD and Plasma units in the store in the best light, take time with the customer to build a story, and truly make the effort to build up great expectations, you too can rent large LCD and Plasma units.