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The
all-important back-to-school season is just around the corner.
To stop the bleeding and lure customers back retailers will have
to rearrange their marketing strategies and offer consumers real
discounts on quality merchandise.
American consumers have abandoned
retail stores and are staying away in droves, according to the
latest Consumer Mind Reader™ national
survey by America's
Research Group.
Of the 26 retail categories America’s Research Group surveys,
more than half saw fewer customers in June than they did last
year.
The number of shoppers frequenting national department stores,
membership warehouse clubs and music stores reached their lowest
point in more than two years. Others suffering deep drops were
specialty retailers of bed and bath products, home accessories,
musical instruments, toys and jewelry.
Even catalog shopping took a nosedive, down from 11.5 percent of
the shopping population last year to less than five percent in
this survey.
Internet shopping, however, was one of the few categories which
actually showed an increase. More than three in 10 shoppers
nationwide made purchases online during June, up from 27.4
percent last year. Others bucking the downward trend with modest
increases in store traffic were discount and major department
stores, outlet malls and factory outlets, drug stores and
sporting goods retailers.
Clearly the vast majority of retailers have significant ground
to make up to meet their sales projections for the year. The
all-important back-to-school season is just around the corner.
To stop the bleeding and lure customers back retailers will have
to rearrange their marketing strategies and offer consumers real
discounts on quality merchandise.
The Consumer Mind Reader survey is conducted six times a year by
America’s Research Group. The survey interviews 1,000 consumers
across the country about their shopping habits during the past
month. The telephone interviews were conducted July 5-8, 2007.
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