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According to
the International Franchise Association (IFA), almost 80 percent
of new business start-ups fail each year. For this reason, many
people opt to use franchising as a secure way to become a
business owner.
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| W.S. Badcock CEO Don Marks, far left, was on hand
as Jeff Bernecer, store manager, cut the ribbon cutting
at Home Now's second pilot store in Tampa, Florida. |
Business ownership comes with many
perks: you can set your own hours, enjoy greater control over
what you are doing, and there is no limit to how far you can go
in your career.
But it takes a dedicated entrepreneur to manage the challenges
of business ownership. Mike Whitten, director of dealer
development for home furniture retailer W.S. Badcock
Corporation (Badcock also operates a rent to own division; Home
Now - see
story), suggests that you first carefully consider what type
of business best suits you, honestly evaluate your past and try
to align previous experience with future needs.
"Then, the investment you have will guide your choices," says
Whitten, who has more than 25 years of experience with companies
such as Arby's and HoneyBaked Ham. "Background, geographic
location, consumer demand and personality will all affect your
options." He provides the following tips when considering
business ownership.
Know Your Strengths
What you bring to the table will determine your business future.
* Be familiar with reviewing profit-loss statements
* Know how to manage a budget
* Be comfortable hiring and firing people
* Be prepared to hold employees accountable for their actions
* Understand marketing and advertising techniques
* Recognize the relationship businesses have with their
consumers and with other businesses
Evaluate Financial & Real Estate Options
The financial commitment needed to launch your dream will vary
significantly depending on the nature of the business. A florist
shop, fast- food chain and home-furnishing store each have their
own unique financial requirements. The cost of real estate is
often the most significant expense business owners have.
Consider Franchising
According to the International Franchise Association (IFA),
almost 80 percent of new business start-ups fail each year. For
this reason, many people opt to use franchising as a secure way
to become a business owner.
A franchise is a business established with permission to sell a
company's goods or services in a particular area. When you
franchise a business, what you are doing is essentially
replicating a successful business plan in different geographic
locations.
"Franchises or dealerships really are a fantastic way for people
to get into business when they don't have expansive business
knowledge but come to the table with the necessary people
skills, personalities and financing to get it done," Whitten
points out.
A good franchise company can prevent you from making mistakes or
poor judgment calls within your business. Franchises can not
only save you money, but they can also make you money by
providing brand-name recognition, operating systems, marketing
and advertising dollars, and ongoing assistance.
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