As the Interactive industry's award, it makes sense that we have an award focused on the innovations and advances of such a burgeoning market.
Sheryl Draizen, SVP, General Manager, Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) and the IAB Hispanic Committee today announced the addition of a separate category for the MIXX Awards focused specifically on Interactive advertising targeted towards the Hispanic community. The addition of this new category is part of the IAB Hispanic Committee's efforts to further educate advertisers and agencies on the marketing benefits and value of using Interactive to reach the Hispanic community.

The Hispanic market is one of the fastest growing segments of the population, with an increasing demand for sites that will speak to them in their language and address their very specific needs. To date, 12 million US Hispanic adults have internet access in the home, which represents 44%of the US Hispanic adult population. Over the last 6 months, Hispanic entry into the online marketplace has outpaced the general market by nearly half.

"With the converging forces of the US Hispanic Media Market and new digital advertising methods it is time to focus on those marketers who have excelled at reaching their US Hispanc audience through interactive formats," said Peter Blacker, Senior Vice President, Digital Media, Telemundo Network Group. "The Hispanic MIXX Award opens the opportunity for all Hispanic marketers that use Interactive as part of their marketing mix to be recognized and applauded for their great efforts."

The MIXX Awards, devoted solely to Interactive advertising, is the only juried competition that recognizes excellence in both Creativity and Effectiveness. Celebrating the teams and talent that push Interactive to unprecedented levels, the MIXX Awards spans the full spectrum of Interactive platforms including broadband video and in-gaming categories as well as branding, direct response, mobile, iPTV, search, viral and others. Hispanic marketers are eligible to submit to any of the MIXX categories but now also have their own "best-of-Hispanic" award.

"As the Interactive industry's award, it makes sense that we have an award focused on the innovations and advances of such a burgeoning market," said Sheryl Draizen, SVP, General Manager, Interactive Advertising Bureau.

The MIXX Awards are open to marketers and advertising agencies that have run Interactive marketing campaigns from April 1, 2005 through March 31, 2006. The deadline for submissions is August 4, 2006.