The newest innovation of Short Run Variable Data Printing enables the rent to own dealer to send out a custom postcard with variable information to finely turn his target market.
Chet Pensak, Director of Operations, Inform Business Printing and Promotions

InForm Print & Promotions, the largest supplier of customized printing and promotional goods to the rent to own industry, will display new Rent to Own and Retail product lines at the upcoming Nationwide PrimeTime tradeshow in Las Vegas, Nevada and the Association of Progressive Rental Organizations (APRO) show in Orlando, Florida.

"The newest innovation of Short Run Variable Data Printing enables the rent to own dealer to send out a custom postcard with variable information to finely turn his target market," said Chet Pensak, CEO, Inform Business Printing and Promotions.

An effective use for this technology is monthly follow-up for customer payouts. "A paid-out customer is a rent to own company's best prospect," said Pensak. "It is much more cost effective to re-rent to a payout than to produce an entirely new customer."

Pensak explained that targeted pay-out promotions are extremely effective when combined with a new special offer. "The key is mentioning the customer by name, thanking her for paying-out the big screen while showing her a new bedroom set with a special deal and a coupon with her name on it."

Short Run Variable Data Printing from InForm Print & Promotions is available in monthly programs with imprint quantities as low as 100 and on a postcard up to 6" x 11" in size. It all works off of an excel document and product images provided by the RTO company.

Inform will also introduce a new group of promotional products ideally suited for increasing floor traffic. The promotional line includes store wide drawing packages and well as "atta boy" gifts for early payment or giveaway.

Contact Chet Pensak at 888-786-3676 for more information.