See Toshiba in booth 5037 at RentDirect PrimeTime!
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With the ever-growing number of HDTV sets, consumers are looking for a way to enjoy more content in HD.

With the ever-growing number of HDTV sets, consumers are looking for a way to enjoy more content in HD. - contact Richard Dreyfus at 817-410-3757 for more information.

“As a leader in home entertainment, we are thrilled to introduce the first HD DVD players for the U.S. market,” said Jodi Sally, Vice President of Marketing, Toshiba America Consumer Products Digital A/V Group. “With the introduction of some of the hottest films on HD DVD we are confident that our HD DVD players will complement the rapid market penetration of high definition TVs.”

From action to drama, comedy to horror, HD DVD allows consumers to experience movies as they never have before. HD DVD creates an environment that is “So real you can feel it,” and this theme is demonstrated in television and print advertisements prepared by Toshiba. The television commercial targets consumers who are already enjoying HD content via broadcast, and will appear on high definition channels including Universal HD, The Discovery Channel, HDNet, INHD, and HGTV-HD. The spots, like the print ads, will feature the immersive feeling that HD DVD provides and will direct consumers to the Toshiba HD DVD website www.toshibahddvd.com.

“With the ever-growing number of HDTV sets, consumers are looking for a way to enjoy more content in HD,” said Tina Tuccillo, Vice President of Marketing Communications, Toshiba. “This campaign showcases all of the excitement and realism that HD DVD offers to the consumer in an entertaining and exciting way. Toshiba’s HD DVD players provide consumers with the ability to experience the true power of their HDTVs.”

Toshiba’s new HD DVD players provide outstanding visual quality supported by leading-edge video compression technologies. The Toshiba HD-XA1 and HD-A1 are backward compatible so users can continue to enjoy their libraries of current DVD and CD software.

Toshiba’s HD DVD players are the first to support the HD DVD-Video format approved by the DVD Forum, the international association that defines and promotes DVD standards. The Toshiba HD-XA1 and HD-A1 support playback of pre-recorded HD DVD discs, offering consumers stunning digital high-definition picture quality far surpassing that of standard DVD. Sound quality is also enhanced with HD DVD. Both models support the clarity and realism of three next generation surround-sound formats - 5.1ch Dolby® Digital Plus, two channels of Dolby TrueHD and 5.1ch DTS® core stream for DTS-HD. Support for up-conversion of standard DVD through HDMI™ output allows consumers to enjoy current DVD libraries with output scaled to their HDTV or HD displays.

Toshiba is a proud participant in the 2006 RentDirect PrimeTime! buying Show, August 20-23, 2006 at the Venetian in Las Vegas, Nevada.

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