Panasonic Corporation has enhanced its relationship with Capitol Sales Company by selecting Capitol as its Midwest distributor of Panasonic products. This is part of an overall initiative Panasonic is undertaking to streamline its distributors from nearly 200 in the U.S. down to 15 regional distributors in an effort to gain a stronger focus on customers.

“We’ve had a long and very successful relationship with Capitol which is the key reason they were chosen for this important role,” said John Monaco, vice president of sales for Panasonic Corporation. “Capitol Sales’ technical knowledge and service is unparalleled in this industry. They have a strong track record of success with the customers we need to reach with Panasonic products and support—both custom installers and small to medium retailers. For all these reasons and more, they are one of our top-tier distributors.”

Capitol Sales serves as the Panasonic distributor for Iowa, the northern third of Illinois, Kansas, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin. “We’re pleased to extend the same level of high-quality service to our new customers that we’re known for throughout the industry,” explained Curt Hayes, president of Capitol Sales.

“We’ve assigned a sales representative to each new customer to build relationships and allow us to get to know the customer,” Hayes said. “All of our representatives have either worked in field installation or retail sales prior to joining our company so they understand the day-to-day needs dealers face. On the front end, they help retail dealers select the best assortment based on the clientele in their market and custom installers design systems to meet their customers’ needs, select the right products and assist them in determining how best to finance a major project.”

Capitol Sales held a special open house for new Panasonic dealers at its national conference April 25-26 in Minneapolis, displaying the broad range of Panasonic products with Panasonic and Capitol Sales representatives on-hand to answer questions.