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Easyhome Honored For "A New Way To Look At Buying" Ad Campaign
06-05-07
RTO Online - The rent to own industry's trade website
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Easyhome took the Retail Marketing/Advertising Award in the mid-size category. The award is presented to a retailer that has developed a creative and successful marketing campaign by integrating two or more tactics.

Dave Maries, VP Marketing and Merchandising, easyhome, Inc.
Listen to the audio podcast with Dave Maries.

Easyhome, Canada's largest rent to own company, was one of only 18 Canadian retailers honored by the The Retail Council of Canada (RCC) at the annual Excellence in Retailing Awards Dinner last night. The awards recognize the retail industry's top achievers and were presented as part of STORE 2007 - Canada's Retail Conference.

Easyhome took the Retail Marketing/Advertising Award in the mid-size category. The award is presented to a retailer that has developed a creative and successful marketing campaign by integrating two or more tactics.

Easyhome won with its successful "A New Way to Look at Buying" campaign designed to educate customers about the benefits of leasing. The campaign increased revenues, improved customer relationships, and had a positive impact on overall customer satisfaction.

RTO Online interviewed Dave Maries, easyhome's VP Marketing and Merchandising, at the 2007 easyhome national Conference in Niagara, Ontario. Maries discussed easyhome's marketing strategy including the "New Way to Look at Buying" campaign and the decision process involved in deciding to remove the word "rent" from the company's name. Listen to the audio podcast with Dave Maries.

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"Retailers of all sizes from coast to coast are accomplishing some amazing initiatives in the areas of corporate social responsibility, employee training, retail marketing, multi-channel retailing and online retailing, among other areas," said Diane J. Brisebois, President and CEO, Retail Council of Canada. "RCC is proud to showcase these achievements at the annual Excellence in Retailing Awards event in front of their industry peers."

The Retail Council of Canada represents more than 40,000 stores of all retail formats, including independent merchants, regional and national mass and specialty chains, and online merchants.

 

 

 

 

 

 

 

 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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