Rent to Own Franchise Week 2007

Among other duties, Mizati said Croft will assist CEO Hazel Chu in rolling out the companies Rent to Own custom wheel initiative.

Frederick W. Croft has been named Chief Operating officer by Rent to Own operator and custom wheel manufacturer Mizati Luxury Alloy Wheels, Inc. Among other duties, Mizati said Croft will assist CEO Hazel Chu in rolling out the companies Rent to Own custom wheel initiative.

Mizati recently announced its intention to open custom wheel rent to own operations in California. The stores will operate under the "Wheel Lots" brand.

"Fred has substantial experience as an executive building sales, marketing and brand management for developing companies. He also brings skill and experience in negotiations and corporate finance management," said Hazel Chu, Mizati's President and Chief Executive Officer.

Croft spent more than fifteen years in business-building and business optimization roles, moving from management consulting at KPMG to helping private equity groups including Fenway Partners, Platinum Equity, American Capital Strategies and others acquire companies and improve their operations. He was also a co-founder of Altamira Group, an award-winning software company, and VHP, a health plan later sold to New York Life.

In the wheel industry, Mr. Croft provided consulting and management support to American Racing Enterprises and Superior Industries, helping them improve financial operations, market channels and inventory management.