Rent to Own Franchise Week 2007

U Getcha Cash Inc. is an independently owned and managed corporation comprising one of the four Premier Companies. Its affiliation with Premier Renal Purchase places UGC in a position to benefit from the many years of successful franchising within the Premier family.

Tom Wurm, President of U-Getcha Cash, the financial services division of Premier Companies.

U-GETCHA CASH (UGC) represents a logical step for the RTO professional to increase revenue and customer traffic within existing or new RTO stores. And, it is a proven concept. Currently, one of the largest and arguably most successful RTO companies in the country has combined payday lending and related services inside over 100 RTO stores and continues the practice of offering their customer base the convenience of one-stop shopping. They are allowing their consumer to effectively respond to short term financial needs, cash checks and pay a number of bills while capitalizing on increased sales opportunities driven by additional new customers entering their stores. They have proven that Rent to Own can and will continue to evolve, and payday loans with or without other money service products are going to be the new look within the industry.

Will viable long term demand for this business model continue? Daniel J. Popeo, chairman of the Washington Legal Foundation, noted that traditional banks exited the small loan market years ago and thus are no longer an option for working families with these needs. Yet those in financial crunches certainly can’t afford to bounce a check with overdraft charges at banks soaring. He goes on to say the payday loan industry is experiencing rapid growth, clear evidence that consumers both want and utilize this service.

A Variety of Resources and Services

U Getcha Cash Inc. is an independently owned and managed corporation comprising one of the four Premier Companies. Its affiliation with Premier places UGC in a position to benefit from the many years of successful franchising within the Premier family. This unique position allows us the opportunity to offer small business owners and operators availability and access to resources and services including human resources professionals, real estate brokers, marketing consultants, computer software support, accounting consultants, employee benefits specialists and the availability of a competitively priced health insurance program. We are committed to assisting RTO operators and companies outside the Premier family in implementing a training program that stresses the importance of cross selling from one product and company to another, taking full advantage of new and existing customer traffic within the store.

Our program is designed to effectively take new dealers through the initial steps of site selection, floor planning, licensing, software and product training, legal requirements, and through the development phases of construction and build-out, equipment order and purchase, services ordering and implementation, insurance and marketing material selection, culminating with a grand opening. Training includes two days devoted to software use and a minimum of three days prior to an open date devoted to understanding and selling new products, risk analysis during the approval process, auditing the business and other operational procedures. We provide assistance during the store opening as well as assist new dealers with monthly audits until they are comfortable assessing critical components of their new product and service. Franchise support includes semi-annual development meetings and additional store visits throughout the year to address owner or operator needs and to recognize positive performance and franchise brand driven standards.

Staying Competitive

The concept of making several business concepts available to a consumer base is not new. We see fast food chicken restaurants beginning to offer pizza and deli sandwiches, with burger companies offering chicken and fish. And, we now see an evolved RTO concept offering the convenience of short term loans and a number of other cash service products in a positive effort to remain competitive. Adding a new product and service concept within an existing business, then, is a sound business strategy to increase revenues and to remain competitive within the RTO industry.

I am excited to have closed the sale on the first two franchise operations this year, with negotiations proceeding well on several more. We are a new company with the predictable Premier commitment of listening to and working with the franchise dealer.

Thomas Wurm is a business professional with 30 years’ experience, primarily focused on providing products and services in the rent to own and cash service industries. His success includes an Austin Sales and Marketing Award – recognition as "top margin performer in the industry" by George Sutton, analyst for Reusher-Pierce. During his tenure as chief operations officer for Rent Way, Forbes magazine ranked that company as third fastest growing publicly traded company in the country. Tom achieved notable payday loan performance as an ACE Cash Express franchisee and was one of three franchisees selected to speak at their national convention about the strategy and tactics required to achieve a rapid, controlled growth through payday loans.

The next accomplishment Tom looks forward to, is the development, growth and branding of U Getcha Cash stores for select investors desiring a sound return on their investment with an associated growth of brand identity capable of achieving national recognition. Tom’s strategy includes freestanding payday loan stores, kiosks, box in a box and co-branding with businesses in a variety of industries.

U Getcha Cash is offering aggressive discounts to the next five dealers who participate in U Getcha Cash franchise sales. To find out more, contact Tom Wurm, (757) 592-2719 TomWurm@UgetchaCash.com

 

Scott Kinnear, Premier Rental Purchase Franchisee, is branching into cash services by adding U-Getcha Cash to his operation at the company’s 2006 National Convention in Playa del Carmen, Mexico.

Scott Kinnear Branches Out with U Getcha

Having spent most of the last decade in Dayton, Ohio, RTO veteran and Premier dealer Scott Kinnear knows his market and the competition. He’s confident that "anything the competition can do, we can do better." He feels this way because as a store owner and affiliate of Premier Rental-Purchase he has access to a wider selection of quality products and can react faster to customer needs without the frustrating delays inherent in the chain of command of a large corporation. In-tune and ready to capitalize on a keen knowledge of his customers and their needs, he is moving forward after a successful two years in business for himself and branching out to bring the promising opportunities of Premier’s newest company into his RTO store, U Getcha Cash services. For him, this is a way not only to meet the rising expectations of his customers but get a higher return on the investment he has made in his business.

"We are growing," he said of his RTO operation. "Revenues are increasing still after two years. U Getcha Cash came about because I’ve always had a little bit of an interest in the payday loan business and how it works. Premier’s Trooper Earle approached me as being a potential franchisee in the newest Premier venture, and I was all for it. U Getcha President Tom Wurm has a lot of different insight into the cash services industry. He has a different take on things and he’s been a big help in getting me up to speed on how to run a store with cash services and how to make it profitable."

Scott continues, "My expectations for my RTO have been met, and I’ll be ready to go with U Getcha in the next several weeks."