Tony and Tammy Craig’s decades of rent-to-own industry experience, backed with experience in banking, retail and restaurant operations, provide a well-rounded foundation.

photo © RTO Online Tony and Tammy Craig today announced the launch of a new RTO consulting company - Measuring Up.

Tony & Tammy Craig, long-time veterans of rent-to-own (RTO) industry, have launched a new consulting company, Measuring Up, and are now ready to accept clients of all sizes. Measuring Up primarily focuses on RTO customer satisfaction analysis and offers a survey service to benchmark and track customer satisfaction with a unique evaluation process.

Measuring Up provides RTO companies with a complete end-to-end package that improves customer loyalty through first hand analysis of the rental process' effect on customers.

Measuring Up’s Customer Satisfaction component offers three elements; The Question, The Follow-Up Question, and The Analysis. Clients can choose 1, 2 or all 3 elements to gain insight into whether customers are truly satisfied.

●Element 1 - The Question provides a score based on ratings given by customers;

●Element 2 - The Follow-Up Question provides the score and answers to a “why did you rate” question;

●Element 3 - The Analysis provides the score, the responses and an analysis of those responses with recommendations for improvement.

Measuring Up also offers an Employee Feedback Component. Measuring Up will gather anonymous employee feedback that Rent to Own companies can use as a foundation to affect changes to their organization in a structured, data-driven manner. Improved employee satisfaction has been shown to significantly reduce turnover.

For companies wishing to implement changes based on data gathered by Measuring UP, the company also offers a Strategic Planning and Implementation service to make organizational changes based on data gathered in customer and employee surveys.

Tammy Craig will handle the day-to-day operations of the customer satisfaction component of Measuring Up. Tammy's 9 years with RentWay working at both the store level and at the corporate office, combined with her retail ownership and management background, make her uniquely qualified to elicit honest customer feedback in a manner that is detailed, yet easily reportable.

Tony Craig’s 20 plus years in RTO, backed with experience in banking, retail and restaurant operations, provide a well-rounded foundation for statistical and response analysis. The analytics provided are intended to assist clients make good decisions for improving business processes.

For more information, contact Tony Craig or use the electronic response form posted on their web site at www.measuringup123.com.

Contact Information:
Tony & Tammy Craig
Measuring Up
www.measuringup123.com 
Phone: 814.806.3171
Fax: 866.674.0831
Email: tony@measuringup123.com; tammy@measuringup123.com 
Office Hours: Monday-Friday, 9:00am-5:00pm (Eastern)