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Gems
It pays to 'Go Deep'
Fred Pearson and Geron Vail hit home run
03-28-03
RTO Online
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If you search the internet for rent to own, you will get 2,880,000 hits. You can narrow the search down to 43,600 pages by enclosing "rent to own" in quotes.

Most of us don't get past the first page. As a result, we miss some true 'Gems of the internet'. One such Rent to Own Gem, found 45 pages deep in the search results, is Furniture and Appliances Now, the Jonesboro Arkansas based Rent to Own company owned by Fred Pearson and Geron Vail.
www.fanrto.com.

The recently released site is exceptionally well done. Navigation is intuitive, speed is above average, and I love the company logo.

Happy faces everywhere
The look and feel of the site screams "Get it now and be happy!" The company name and logo leave no doubt as to the nature of FAN. The company slogans "We Make Owning Easy" and "Rent Today ~ Own Tomorrow" are displayed on every page. The site reinforces the company's broad selection of quality products by displaying major brand names: Ashley, Toshiba, Whirlpool, Sony, RCA, etc. on each page.

Other services offered by FAN (Electronic tax filing and pre-paid home phone service) are featured prominently. These additional services increase the value of the relationship between FAN and it's customers.

FAN RTO is testament to the fact that you don't need a huge site to get the job done. Surfers, by nature, are an impatient lot and unwilling to spend more than a few minutes finding what they want. FAN accomplishes the mission in only 7 pages. The product page represents all categories, but is kept generic enough to be low maintenance.

The company also allows job seekers to apply online. Many companies are finding this to be a valuable side benefit to website operations. Debbie Evans of Furniture and Appliances Now told RTO Online "We are pleasantly surprised by the number and quality of employment applications being entered online".

The FAN site was designed by SculptNET Web Site Development, Inc. A Paragould Arkansas based web development company.

In 1996 Fred Pearson and Geron Vail opened the first FAN Rent-To-Own store in Trumann, Arkansas with a commitment to their customers of "making owning easy!" They have continued to open stores across the state emphasizing customer service and guaranteed satisfaction. The company currently operates 14 locations.

Mr. Vail is President of the Arkansas Rental Dealers Association. Mr. Pearson has been a fixture in the industry for over 20 years.

Email may be forwarded to FAN Here
 

RTO Online is the official channel for Rent-to-Own Industry News and the only independent source of news for the rent-to-own, rental-purchase, lease-purchase trade. RTO Online (Rent to Own Online) represents the choice of the entire RTO Industry for trusted information, as it happens.

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