To assist rental dealers in capturing a larger share of the Hispanic market, Jerry Bogo Company has introduced a new line of jewelry that appeals directly to this exploding demographic. The new line includes 10K & 14K gold chains, bracelets, and medallions and features crucifix and Sacred Heart/Guadeloupe medallions, tri-color seminarios, and 15 Anos ID bracelets.

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"Hispanics are the fastest growing rental purchase demographic," said Robby Tyson, VP sales and marketing for Jerry Bogo company. "Hispanics represent 13% of the US population. Bogo will continue to expand it's collection of fine jewelry for the Hispanic market." Hispanic spending power is expected to reach $926 billion by 2007, according to research by the University of Georgia and the Pew Hispanic Center in Washington DC. The 2002 National Survey of Latinos conducted by the Pew Hispanic Center is an excellent resource for researching the Hispanic market. The report is 115 pages (pdf).

Bogo Jewelry, founded in 1972, is a prime jewelry manufacturer and direct diamond importer with a state-of-the-art 20,000 square ft facility in Chattanooga, TN. The company serves retail jewelry, furniture, and appliance stores as well as 1,500 RTO locations.

Bogo, an approved TRIB member, has been an active supporter of the rent to own industry for 15 years. The company offers complete, customized, turn-key jewelry packages, both Live and Non-Live, with 48 hr delivery on in-stock items. "We supply everything a rent to own dealer needs to get started including on-site sales training," said Tyson.

For a preview of the entire line, contact John Blair, national rent to own accounts manager, at 800-251-7640 or visit www.bogojewelry.com