Mitsubishi Digital Electronics America has named Frank DeMartin as vice president of marketing for its audio/video products division. DeMartin will be responsible for marketing, marketing communications, product development, government and industry relations and training.

"Frank is a consumer electronics industry veteran, and we will rely on him to build on the momentum and reputation that Mitsubishi Electric currently enjoys," said Max Wasinger, senior vice president of sales and marketing for Mitsubishi Digital Electronics America.

Before joining Mitsubishi Digital Electronics, DeMartin was senior director of sales and marketing for Sharp Electronics' Consumer Electronics Group. While at Sharp, he was responsible for the development and marketing of AQUOS LCTV, HDTV and other consumer electronics products. Prior to joining Sharp, DeMartin was associate director of interactive technology for Sony Electronics, where his responsibilities included research and development, strategic planning and business development.

DeMartin holds an MBA from the University of North Carolina's Kenan-Flager Business School, and a BS in Electrical Engineering from Rensselaer Polytechnic Institute.